El turismo en Colombia antes y después de pandemia

Juan Diego Caballero-Granados; Dixon Alejandro Cobaría-Tarazona; Andres David González-Luna; Alexa Viviana  Soto-Ochoa; Luz Marina Perozo-Parada

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Tourism in Colombia before and after the pandemic

Juan Diego Caballero-Granados

Fundación de Estudios Superiores Comfanorte

Dixon Alejandro Cobaría-Tarazona

Fundación de Estudios Superiores Comfanorte

Andres David González-Luna

Fundación de Estudios Superiores Comfanorte

Alexa Viviana Soto-Ochoa

Fundación de Estudios Superiores Comfanorte

Luz Marina Perozo-Parada

Fundación de Estudios Superiores Comfanorte

Published

2023-10-06

Issue

Vol. 10 No. 19 (2023)

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Artículos

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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COVID-19, pandemic impact, crisis management, confidence, perceived risk

The COVID-19 pandemic is a health crisis that has had a disastrous impact on the Colombian and global travel industry. The chapter begins by identifying previous crises that have impacted tourism development and highlights destination resilience. Second, the impact of the epidemic on consumer behavior is analyzed, particularly on tourist confidence, perceived risk and brand equity. Third, strategies to restore consumer confidence are presented, emphasizing the need to be proactive and invest in communications to strengthen connections with tourists, boost their trust and reduce perceived risk.

Tourism in Colombia before and after the pandemic

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