THE RISE OF E-COMMERCE IN TIMES OF PANDEMIC IN COLOMBIA
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Pandemic, e-commerce, micro-companies, macro-companies, online, internet.
We developed the reflection article that talks about the rise of e-commerce in times of pandemic, based on information portals such as: Google academic, Refseek, among others. Because we refer to technology knowing that it is always in constant evolution, we try to base ourselves on certain statistical data that are supported by cyber magazines such as "portfolio" and "el Espectador". In this sense, we mention the way in which the pandemic forced us to trust online purchases, about how was the boom that has been experienced since the pandemic began? and in the same way we talk about what were the results obtained? We will focus on the Micro-Enterprises and Macro-Enterprises where their owners got the wrong idea: "the pandemic would make them go bankrupt", What the lack of management of ICT tools and lack of commerce under the protection of Online sales could not reach more consumers of their products, in this sense they were trained and managed to improve their relationships with customers and suppliers through the internet giving the opposite result, and so now their companies had a better development and momentum than they had before the pandemic.
x-Álvarez Ovalle, D. M, (2022) El comercio digital de las pymes en Colombia en tiempos de pandemia. https://digitk.areandina.edu.co/handle/areandina/4484
-Arenas Correa, J. D, (2022). Economía conductual de la protección al consumidor en el E- Commerce Colombiano. http://www.scielo.org.co/scielo.php?script=sci_ arttext&pid=S0121- 47722021000100001
Arias Bernal, F. A. (2020). pandemia efectos caos covid-19 cambio https://repository. ucatolica.edu.co/handle/10983/24670
Buitrago Ramírez, R. G (2020). Desarrollo del E-commerce Cabiati Organic de Productos Orgánicos en la Ciudad de Bogotá. https://repositorio.unitec.edu.co/handle/20.500.12962/900
-Estrada Jaramillo, S. Muñoz Torres, M. J, (2021), El impacto del COVID-19 en el e-commerce de los supermercados Éxito en Bogotá. https://repository.cesa.edu.co/ handle/10726/4261
-Gonzales Berrio, A. E, Sánchez Méndez, M. I. (2022). Plataformas E–Commerce en tiempos de COVID–19 en (Colombia). https://repositorio.unicordoba.edu.co/handle/ ucordoba/5146.
Jiménez Silva, J, M. Pardo Casas, I. (2021). ¿Cuáles han sido los factores determinantes del e-commerce para la supervivencia de restaurantes de mantel en Bogotá en época de pandemia? https://repository.cesa.edu.co/handle/10726/4111
Pachón Álvarez, N (2022). El comercio electrónico en Colombia, análisis actual desde la perspectiva del consumidor, vacíos jurídicos y estrategias efectivas para su desarrollo
https://repository.unilibre.edu.co/handle/10901/20515
-PatiñoFolleco,M.C,(2022).Impactodele-commerceenlaspymesdurantelapandemia covid-19. https://revistas.umariana.edu.co/index.php/travesiaemprendedora/article/ view/2953
-Prieto Lozada, S. A, (2022). Cambios en los modelos comerciales de las plataformas e- commerce, antes y durante la pandemia en (Colombia). https://digitk.areandina. edu.co/handle/areandina/3859
Uribe Beltrán, C. I. ., Sabogal Neira, D. F. ., & García Durán, H. . (2021). Automatización del marketing y las comunicaciones en empresas con eCommerce B2C. Estudio de caso. Mundo FESC, 11(S5), 121-134. https://doi.org/10.61799/2216-0388.1016
Rivera-Fonseca, Y. C. ., & Rolón-Rodríguez, B. M. . (2023). Importancia De La Adaptación Del E-Commerce En Las PyMEs. Reflexiones Contables, 6(2), 08–14. https://doi.org/10.22463/26655543.3562
Salazar-Vergel, A., & Contreras-Cáceres, M. E. (2020). Inicios, desarrollo y auge de los negocios virtuales. Reflexiones Contables, 3(2), 57–67. https://doi.org/10.22463/26655543.2975
Ibarra-Botello, N. F. . (2019). Importancia de la logística de última milla como valor agregado en el comercio electrónico. Revista Investigación & Gestión, 2(2), 12–19. https://doi.org/10.22463/26651408.4309
We developed the reflection article that talks about the rise of e-commerce in times of pandemic, based on information portals such as: Google academic, Refseek, among others. Because we refer to technology knowing that it is always in constant evolution, we try to base ourselves on certain statistical data that are supported by cyber magazines such as "portfolio" and "el Espectador". In this sense, we mention the way in which the pandemic forced us to trust online purchases, about how was the boom that has been experienced since the pandemic began? and in the same way we talk about what were the results obtained? We will focus on the Micro-Enterprises and Macro-Enterprises where their owners got the wrong idea: "the pandemic would make them go bankrupt", What the lack of management of ICT tools and lack of commerce under the protection of Online sales could not reach more consumers of their products, in this sense they were trained and managed to improve their relationships with customers and suppliers through the internet giving the opposite result, and so now their companies had a better development and momentum than they had before the pandemic.
x-Álvarez Ovalle, D. M, (2022) El comercio digital de las pymes en Colombia en tiempos de pandemia. https://digitk.areandina.edu.co/handle/areandina/4484
-Arenas Correa, J. D, (2022). Economía conductual de la protección al consumidor en el E- Commerce Colombiano. http://www.scielo.org.co/scielo.php?script=sci_ arttext&pid=S0121- 47722021000100001
Arias Bernal, F. A. (2020). pandemia efectos caos covid-19 cambio https://repository. ucatolica.edu.co/handle/10983/24670
Buitrago Ramírez, R. G (2020). Desarrollo del E-commerce Cabiati Organic de Productos Orgánicos en la Ciudad de Bogotá. https://repositorio.unitec.edu.co/handle/20.500.12962/900
-Estrada Jaramillo, S. Muñoz Torres, M. J, (2021), El impacto del COVID-19 en el e-commerce de los supermercados Éxito en Bogotá. https://repository.cesa.edu.co/ handle/10726/4261
-Gonzales Berrio, A. E, Sánchez Méndez, M. I. (2022). Plataformas E–Commerce en tiempos de COVID–19 en (Colombia). https://repositorio.unicordoba.edu.co/handle/ ucordoba/5146.
Jiménez Silva, J, M. Pardo Casas, I. (2021). ¿Cuáles han sido los factores determinantes del e-commerce para la supervivencia de restaurantes de mantel en Bogotá en época de pandemia? https://repository.cesa.edu.co/handle/10726/4111
Pachón Álvarez, N (2022). El comercio electrónico en Colombia, análisis actual desde la perspectiva del consumidor, vacíos jurídicos y estrategias efectivas para su desarrollo
https://repository.unilibre.edu.co/handle/10901/20515
-PatiñoFolleco,M.C,(2022).Impactodele-commerceenlaspymesdurantelapandemia covid-19. https://revistas.umariana.edu.co/index.php/travesiaemprendedora/article/ view/2953
-Prieto Lozada, S. A, (2022). Cambios en los modelos comerciales de las plataformas e- commerce, antes y durante la pandemia en (Colombia). https://digitk.areandina. edu.co/handle/areandina/3859
Uribe Beltrán, C. I. ., Sabogal Neira, D. F. ., & García Durán, H. . (2021). Automatización del marketing y las comunicaciones en empresas con eCommerce B2C. Estudio de caso. Mundo FESC, 11(S5), 121-134. https://doi.org/10.61799/2216-0388.1016
Rivera-Fonseca, Y. C. ., & Rolón-Rodríguez, B. M. . (2023). Importancia De La Adaptación Del E-Commerce En Las PyMEs. Reflexiones Contables, 6(2), 08–14. https://doi.org/10.22463/26655543.3562
Salazar-Vergel, A., & Contreras-Cáceres, M. E. (2020). Inicios, desarrollo y auge de los negocios virtuales. Reflexiones Contables, 3(2), 57–67. https://doi.org/10.22463/26655543.2975
Ibarra-Botello, N. F. . (2019). Importancia de la logística de última milla como valor agregado en el comercio electrónico. Revista Investigación & Gestión, 2(2), 12–19. https://doi.org/10.22463/26651408.4309
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