Convicciones es una publicación científica semestral, la cual tiene como propósito fundamental servir como medio de divulgación para toda la comunidad orientado a la publicación de resultados de actividades de la ruta de investigación en los campos del Diseño Grafico, Logística, Negocios, Finanzas, Turismo, Redes, Modas y otras afines Está dirigida a los estudiantes de la Fundación de Estudios Superiores Comfanorte. Periodicidad: Semestral. ISSN(Electrónico)= 2389-7589.
Fundación de Estudios Superiores Comfanorte
International influences in tax, customs and exchange rate regimes in colombia under the focus of the fta with south korea
The article refers in a transversal way to the changes generated by globalization in economic policies, international influences, tax, customs and exchange regimes in Colombia; primarily under the focus of relations and agreements made with South Korea; concept that allows us to remember the good diplomatic relations that have existed since the 60s, the time of the commercial beginning between the two countries. The collection of bibliographic references will be the methodology that will enrich the structural, legal and historical knowledge, aimed at the dynamics of global trends that directly influence the two countries; for this reason, Colombia, in what is enshrined in its political constitution formulates through laws, decrees, agreements, free trade agreements, norms that will strengthen foreign policy and its international relations, formulation that constitutes results with structural changes of form and substance in the economic regimes, which will lead to identify the advantages or disadvantages of the country. It is observed; a whole evolutionary process of relations between the two countries adjusted to trade agreements, which were implemented in an attempt to compete on equal terms, protecting national sectors from the damage that may be caused by imports and thus the benefits of exports; through commercial exchange and international relations of the State.
Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
the customs regime Comparison between Colombia and Panama for the development of the free trade agreement
The purpose of this review article is to compare the Customs regimes of two nations that are very important for the economy of Latin America; Colombia and Panama, whit the objective of identifying the differences and similarities between the regulations of each country; where research and analysis will be carried out that will be of great importance for a possible Free Trade Agreement in the future; for this reason, the scientific method for the development of this study represents the principles of the research that makes possible the collection of the most important contributions on the subject since 2018 from research; therefore, a bibliographic review of scientific articles will be visualized in the development of the same, which benefits and opportunities will be able to take full advantage, due to fact that at this moment there are entrepreneurs who are unaware of the Colombia and Panama legislation regarding foreign trade issues; finally, it is concluded that both countries have more differences that similarities in terms of the customs regime, since, Panama can be considered a more commercial country and attracts more industry and foreign investment due to the advantage of its strategic location.
The solidarity economy in Colombia and its internationalization from producer cooperatives
The solidarity economy deepened in Europe and has begun to boom in Latin America. Today there are eight Latin American countries that have legalized the solidarity economy. The objective of this research is to give an overview of the concept of solidarity economy, how it has been approached by different authors and to identify which strategies solidarity companies have used in Colombia to internationalize. A qualitative documentary review methodology was used, where from a compilation of scientific publications, including theses, research articles and conference articles; A bibliographical review and a literature analysis of all these contributions are carried out. The findings show that cooperatives generate a positive impact in the solidarity sector and act as a fundamental part of international trade for all entities affiliated to them. In conclusion, the solidarity economy emerges as an alternative proposal to the capitalist economy, evidencing a tendency to design and create companies that allow the human part to be highlighted more; Latin American countries are promoting this type of economy to boost the regions and protect national industries, achieving the ability to enter other markets internationally.
Effects of Latin American geopolitical change on Colombian International Trade
The purpose of this article is to analyze and describe the effects of the Latin American geopolitical change on Colombian international trade using a descriptive methodology that allows obtaining information on such changes in Latin American geopolitics and how this affects the country's economy. In Latin American geopolitical terms, the region had great influence on issues such as planning, implementation and / or generation of various policies, especially by the time of the second half of the twentieth century and with the passage of time aid was agreed between countries in the region to lead to Latin America to integrate and form alliances, regional organizations, agreements / trade agreements, etc. to combat and strengthen political, social and economic relations in the region and the world. The effects, commercial relations and alliance plans of different kinds that Latin American countries and Colombia itself have, important resources such as oil in Latin America and other items of weight per country in the region will be analyzed from the commercial perspective before the world, to boost the region and counteract the different problems that could be affecting the countries, Colombia, its commercial activity, political stage and social status.
The Innovation in the digitalization of finances
The following article provides a comprehensive overview of the relationship between finance, innovation, and digitalization, highlighting their importance in today’s economy and society. It points out that financial and digital innovation manifests in various forms, such as implementing new technologies for financial services and the emergence of Fintech companies. These innovations are noted to enhance the efficiency, accessibility, and personalization of financial services, as well as generate economic and social benefits. Additionally, it mentions that digital banking in Colombia has experienced remarkable growth, facilitated by factors like connectivity and the proliferation of technological devices. On the other hand, the article discusses challenges associated with financial digitalization, including cybersecurity and financial inclusion. Regulatory and legal aspects related to financial innovation are also addressed, emphasizing the need for a holistic approach to understand and address its effects on economic stability. In conclusion, financial and digital innovation can contribute to a fairer, more resilient, and sustainable financial system, but it requires careful management and continuous adaptation to technological and social changes. This analysis was conducted through a bibliographic review of various sources and studies, covering both theoretical and practical aspects of financial and digital innovation. The findings provide a deeper understanding of the benefits and challenges associated with these innovations, along with recommendations for effective implementation and regulation.
La importancia de la planificación financiera personal
Personal financial planning is important and crucial for maintaining control over income and expenses, creating an emergency fund, achieving financial goals, optimizing resources, reducing debts, fostering investments, and improving financial education. This provides stability, security, and facilitates the achievement of short and long-term economic goals. For this article, sources such as Google Scholar and Scielo were reviewed using a documentary design, this research talks about how to carry out successful personal financial planning, covering topics such as investment that serves to maintain the value of money against inflation and generate additional income, a tool to persevere and increase wealth. Savings, which allows having financial security and achieving goals. Financial management, which gives control over income and expenses, and helps strategic decisions. Debt management allows us to minimize costs and maintain a good credit score. All these aspects are important to afford a correct personal finance and without errors that can be detrimental to your income, also to have a healthy financial life and prepare us for emergencies. Results: the research also talks about financial security, which is achieved with a stable income spending less than what is earned, avoiding debts and planning financial goals. The control of finances, backing decisions and measuring financial performance guides us for the efficient use of resources, protecting the patrimony and ensuring economic viability to concretize financial goals and live a more peaceful and secure life financially.
He climate crisis: is technology the solution or part of the problem?
Climate change is one of the most pressing challenges of our time, affecting the environment and society in numerous ways. This phenomenon is driven by both natural and human activities, with technology being a significant factor. Throughout history, technology has been essential to human development, yet it has also caused considerable environmental harm. From the Industrial Revolution to the digital age, industrial growth and urban expansion have increased greenhouse gas emissions, accelerating global warming and climate change. In recent decades, environmental awareness has spurred the development of sustainable technologies, such as solar and wind energy, to mitigate environmental damage. However, producing these technologies poses challenges of its own, such as material and energy consumption, which also contributes to the carbon footprint. Additionally, technology presents other environmental issues, like digital pollution and planned obsolescence, which worsen the ecological crisis. To address these challenges, recycling practices and responsible resource use are promoted to balance technological progress with environmental conservation. Lo Technology has also transformed the global economy, boosting industrial efficiency and productivity. Innovations in artificial intelligence, automation, and the internet have driven significant economic growth, although at the cost of high resource consumption. Globalization and advances in telecommunications have enabled companies to connect globally, optimizing operations but also contributing to resource depletion. In this context, adopting sustainable technological practices is crucial to addressing the United Nations’ “triple planetary crisis” of climate change, biodiversity loss, and pollution.
From Criminal to Icon: The Evolution of Pablo Escobar's Legacy in Public Spaces and Media
This study analyzes how the image of Pablo Escobar has been portrayed in popular culture and the media, and how this representation has influenced the way people remember Colombia’s history. In movies, TV shows, and books, the Medellín Cartel leader, who committed many heinous acts, is depicted in a confusing manner. Shows like Narcos have made him seem more interesting and understandable, which has led people to debate how much we should admire his criminal past. The pain of his victims has been overshadowed by narcotourism in Medellín and the commercialization of his image, highlighting the most shocking moments of his life, though certain groups saw this as beneficial.
Evolution and effectiveness of advertising strategies: Their impact on brand positioning.
This article aims to explore how advertising strategies have evolved and how effective they have been, as well as to understand their impact on brand positioning and their influential role in the perception, recognition, and effective positioning of brands in the market, which has been in constant transformation, presenting technological, cultural, and social changes over time. The methodology used in this article is qualitative, involving a bibliographic review of 25 articles related to the topic in order to understand what has happened and is happening over the years. Through this analysis, the goal is to identify patterns and trends that have influenced how brands have managed to capture consumers' attention, adapting to new communication channels and market behaviors. Additionally, it will delve into how companies use data and advanced technology to segment their target audience and personalize their messages, allowing them to be more effective in promoting their products and services. This process of adaptation and change not only responds to the evolution of the market but also to the expectations and demands of consumers, who are increasingly seeking more authentic and closer experiences with brands. In this way, the article will analyze the main advertising strategies that have emerged in recent years, as well as the innovations that have transformed traditional advertising practices.
Financial education of young people today
The lack of financial education and its importance in today's young people, as well as consequences of over-indebtedness, the lack of education programs on finance, through bibliographic and documented research by several authors in Google academic, magazine convictions, scielo and economic magazines identify that few young people have the opportunity to have financial education, the worrying lack of financial culture leads to making inappropriate economic decisions and uncontrolled debt. However, we describe the importance of teaching young people to differentiate between needs and desires, controlling their emotions to avoid impulsive financial decisions, we consider that financial education be integrated as an educational method in schools, teaching basic concepts such as income, expenses, savings and investment, as well as promote skills for making intelligent decisions throughout your financial life. Schools and families play a very relevant role in training students and children with extracurricular programs that provide knowledge and skills for real life to our young people in matters of financial education. A good comprehensive financial education not only addresses technical aspects, but also emotional ones, which involves preparing young people to make informed and responsible financial decisions in the future. implement a savings and investment model to be used with the purpose of promoting a financial strategy, generating as a result a culture in young people that is both professional and personal, with financial education being the key to promoting said culture.
Financial culture and personal finances.
Analysis of the causes of dropout of students from the engineering faculty of the metropolitan technological institute (ITM)
The fundamental purpose of this project is to develop a model aimed at analyzing and understanding the reasons behind academic dropouts in the ITM Faculty of Engineering. To achieve this, the creation of dashboards will be implemented that will simplify decision-making at the institutional level. The process is structured in various phases, beginning with an exploratory analysis where statistically significant variables are identified. Subsequently, the Dashboard is built, where the results are presented in a precise and understandable manner, using graphs, tables and visualizations. In the results of the exploratory analysis, variables such as Age, Stratum, Level, Seniority, PP and Origin are revealed, which present correlations with academic status. These findings are fundamental to understanding behavioral patterns and influential factors in student dropout. The next step involves the implementation of a Machine Learning Model, where six key variables are used for its design and training. It is highlighted that seniority, age and level are identified as crucial variables in predicting academic "State". It is anticipated that the performance of the model will improve with the incorporation of more data, and the exploration of new variables is suggested to enrich the predictions. In conclusion, this project offers a comprehensive approach that combines statistical analysis and machine learning models to understand and prevent academic attrition.
The following article shows the exhaustive research that was carried out in the city of Cúcuta in order to collect information about cultural tourism, what it is, its contributions and the sustainable development that it generates. It was carried out by reviewing different bibliographic sources searched by Google academic such as articles, informative newspapers, in order to collect updated, reliable and accurate information on cultural tourism. As a result, we obtained how important the tourism sector is in Colombia since it is an industry that is in constant movement, growth and evolution, bringing with it economic, social, cultural contributions and sustainable development. Tourism today, more than a simple trip, is based on a life experience, which has led to the care and preservation of the country's cultural heritage since they are the ones that capture the attention of tourists and make them visit a certain place; “Tourists demand cities that have movement and a typical semblance of the destinations reflected in their music, food, trends in even idioms.” This sector achieves what others do not, which is the mixture of cultures, it allows us to learn about history, customs and so on, it manages to consolidate ties between peoples focused on their progress and development.
The Rococo style and its relationship with femininity
The Rococo is an artistic and architectural style that emerged in France in the early 18th century, characterized by its exuberant ornamentation, asymmetrical forms, and a palette of soft colors. This style reflects the opulence of Louis XV's court and a new social mentality that prioritized lightness and pleasure in art. The term "rococo" originated around 1797 as a joke and, although it initially had pejorative connotations, it was accepted in the artistic context by the mid-19th century. Rococo developed as a response to the Baroque, which was more monumental and dramatic. In contrast, Rococo sought a more intimate and playful aesthetic, focusing on everyday life and the celebration of happiness. Examples of this style can be found in the hôtels particuliers of Paris, such as the Hôtel de la Communauté, which features ceiling frescoes and a fluid spatial layout, reflecting a cozy atmosphere. Artists like Antoine Watteau and François Boucher embody the Rococo spirit, exploring themes of leisure and fun in idyllic landscapes. Rococo also manifested in fashion, characterized by exaggerated silhouettes, excessive decoration, and pastel tones. These elements reflected an ideal of femininity and sophistication. As Rococo spread across Europe, each country adapted it to its traditions, with Germany and Austria standing out in religious decoration. However, from 1760 onwards, Rococo began to decline due to criticism and the rise of Neoclassicism. Despite its decline, Rococo has maintained its influence in contemporary fashion and design, being reinterpreted in modern contexts. Its legacy is seen in how art and aesthetics can transform spaces and evoke a sense of luxury and pleasure in everyday life.
How to identify variables that contribute to the organization of personnel in the area of ​​Classroom Services at Universidad de los Andes using the data analysis technique
Los Andes University has always been characterized by being at the forefront and having state-of-the-art technology, something that is not very reflected in the Classroom Services department, a unit that provides audiovisual support before, during and after classes. and different events within the university. In classroom services, the service increased after the return to school, once everything began to normalize after the Covid-2019 pandemic (the university before the covid offered 100 percent face-to-face classes, something that changed drastically, in these new times it is not It is unreasonable that the classes are semi-face-to-face and in turn are recorded for later student reviews.So, the department manages 2 Am and Pm work shifts, with a total of 20 people distributed 10 in AM shift and 10 in PM shift . Each of these people must ensure that not only the audiovisual resources such as the Video Beam, the microphone or the camera work, but also that the different platforms and the comfort within the Classroom are optimal. When starting the work, a cleaning of the data was carried out, where the modification of the box had to be carried out. Building where only the name of the building was left without nomenclature, in the box for the days of the week an x ​​had to be added in the empty boxes, the base originally had the month in numbers and it was fixed box by box with its name of the month and in the lower part it is observed as it says YES / NO. As a general objective, it seeks to identify the peak hours in each of the different buildings (Zones), events within the Universidad de los Andes, as specific objectives: Identify the different variables that can be generated in order to find the peaks in the classes. Obtain a better distribution of personnel in each of the University Buildings. Identify the days of the week with the highest and lowest volume of work in the different buildings. Identify job volumes in the months Search for work volumes in Am and Pm hours
Analysis of the number of incidents of domestic violence before, during and after the covid-19 pandemic in the departamento de Bolívar using python
This project aims to analyze the number of incidents of domestic violence before, during and after the COVID 19 pandemic in the departamento de Bolívar. A database from the government's open data portal will be used. Based on that, the scope of our research will be explanatory with a qualitative approach and its study will be non-experimental; The data analyzes will be done in four phases: data cleaning, exploratory data analysis, construction of the data model and visualization; All of this will be done using the high-level programming language Python. According to the results of the investigation on the number of incidents of domestic violence in Bolívar, it can be highlighted that within the time period analyzed, 2020 was the one with the highest figures of violence, highlighting an extremely high peak at the beginning of the year. and a very varied behavior the rest of the year, but with significantly high figures when compared to the other years under study. For its part, 2019 shows a relatively uniform distribution of its incidents throughout the year, only 2022 presents a different behavior, with a clear downward trend towards the end of the year, presenting the lowest levels within the time periods studied. It can be concluded that adult women were the population most affected by this scourge by a wide margin. 2020 was the period of time that had the highest rates of violence, a fact attributed to the period of greatest impact of the pandemic. 2022 presents the lowest levels of violence in Bolívar thanks to the fact that it was the year in which the COVID-19 health emergency in Colombia ended, along with the promulgation of law 2215 of 2022.
Healthy habits: The key to preventing diseases and improving quality of life
Healthy habits are an essential tool for achieving and maintaining a full, whole life free of illness. Nowadays, people tend to be more sedentary, eating unbalanced diets, having very high stress levels and very little physical activity. These habits also go hand in hand with mental and emotional health, causing a positive impact on people's quality of life. A healthy lifestyle is based on several essential aspects, including a balanced diet, regular physical exercise, adequate rest and effective stress management. Each of these components acts as a pillar that supports general well-being, preventing diseases and promoting optimal functioning of both the body and the mind. For example, a nutrient-rich diet strengthens the immune system, while physical exercise improves blood circulation, helps control weight and stimulates the production of endorphins, known as "happiness hormones". In addition, adopting healthy habits can help prevent chronic diseases such as obesity, diabetes and cardiovascular problems. According to the World Health Organization (WHO), these non-communicable diseases account for more than 70% of deaths worldwide. What is more worrying is that many are related to everyday decisions, such as excessive consumption of processed foods, lack of physical activity and inadequate stress management. Therefore, making simple lifestyle changes can have a significant impact on overall health. This essay explores the relevance of adopting and maintaining healthy habits as an effective strategy to prevent diseases and improve quality of life. It is supported by scientific research, by the World Health Organization (WHO) and opinions of public health experts, who underline the need to promote these practices from an early age and throughout life. By examining the concrete benefits of a balanced diet, regular physical activity, adequate rest and emotional management, it seeks to inspire a cultural change towards the promotion of comprehensive well-being.
New trends in digital marketing for the year 2025 and their impact
Digital marketing is constantly growing; significant changes are anticipated that will transform the way companies relate to consumers. Artificial intelligence (AI) has become a crucial tool, making it possible to analyze data and create effective marketing strategies. In 2025, personalization and the use of technologies such as AI will be fundamental, offering new experiences to consumers. It is essential for companies to keep up to date with these technologies to avoid being left behind and to be able to offer innovative experiences. Investment in training and skills development is required, as well as collaboration with experts and technology providers. To keep up with these technologies, companies will need to invest in training and skills development, ensuring that their teams are prepared to implement and manage these advanced tools. It will also be important to collaborate with technology experts and vendors to integrate these solutions effectively into their marketing strategies. Digital marketing trends for 2025 reflect an evolution in the relationship between brands andconsumers. The use of video in ads is becoming increasingly effective, capturing the audience's attention with visual content. Artificial intelligence (AI) stands out as a key tool, allowing companies to analyze data to personalize strategies and products according to market preferences. Personalized marketing offers unique experiences to consumers, while technologies such as augmented reality (AR) and virtual reality (VR) enhance interaction and emotional connection with brands. In short, innovation and personalization are crucial for companies to remain competitive and relevant in an ever-changing digital environment.
Youth at Risk: An In-Depth Look at Suicide in Youth
The article highlights the importance of a multidisciplinary preventive approach that involves families, schools and the community to detect signs of risk and provide support. The recommendations include the creation of emotional education programs in the educational system and health services, as well as the implementation of more effective mental health policies. Finally, the text concludes that it is vital to address this problem with resources and empathy to provide a safer future for young Colombians.
INFLUENCE OF ARTIFICIAL INTELLIGENCE ON MEDICINE
This article seeks to reflect on the influence, benefits and challenges of Artificial Intelligence in the medical field and how this technological revolution can reshape the relationship between healthcare professionals, patients and machines. IAS came transforming the field of medicine for at least a decade, significantly improving both accuracy and efficiency in the diagnosis and treatment of diseases. Precisely the breadth that AI allows, offers a timely and accurate display of data, especially in oncological procedures or cardiology. One of the most significant advances in medicine has been the use of surgical robots, which are used as support in highly complex procedures, thus reducing the margin of error in these procedures, which in turn positively affects the recovery time of patients. And not only the physical procedural part has been favored by Artificial Intelligence, also the area of services offered through applications that ensure reaching almost all users of medical services, at least for those who have access to internet through any mobile device, an advance that benefits communities located in remote areas. Although Artificial Intelligence promises to continue revolutionizing medicine and to continue improving the quality of life of patients in post-procedures, it is necessary and important that there is a regulation of ethical policies that certify the fair and equitable application at all levels of healthcare.
Building the social future through sustainable food
This article analyses the global connection between nutrition and health, focusing on preventing chronic diseases through a balanced diet. Based on scientific histories and recommendations from Organizations like the World Health Organization, the article highlights that current dietary patterns, Defined by the intake of highly industrialized foods, favor the rise in conditions like obesity and type 2 diabetes and heart-related conditions. In response to this challenge, the Mediterranean diet model is examined, which is distinguished by its focus on fresh produce, olive oil, fruits, vegetables, fish and seeds. The main purpose is to show that a diet based on essential nutrients not just safeguards bodily health, but also psychological well-being, encouraging improved quality of life and sustainability. Ecological. From a methodological perspective, the article carries out a study of various scientific sources to present information about the beneficial impact of the Mediterranean diet and the relevance of the reducing highly processed foods. The findings show that a balanced diet reduces the likelihood of chronic diseases and supports food sustainability by promoting the consumption of local and seasonal products. In addition, the article argues that nutrition education and the implementation of public policies, such as food labeling and regulations on advertising unhealthy products, are essential to change eating patterns within the population. To conclude, a balanced diet is an essential tool to prevent diseases and promote the growth of sustainable communities. It follows that a holistic strategy that includes education, public health policies and access to fresh food is essential to promote eating habits that benefit both personal health and social and environmental well-being.
The cycle of life: Reflections on reincarnation
The cycle of life, related to the subject of reflections on reincarnation, where it was possible to show that there are diverse documentary and bibliographical sources that speak in a general way about these subjects, according to the philosophical point of view (pre-Socratic), religious, psychological, anthropological, spiritual, accepting or denying in part its existence, although in the end all sciences have used this term, for example, the Catholic religion refers to the divine process of Jesus to come to Earth and be able to save humanity from original sin. Likewise, in the Hindu religion and the area of ​​spirituality it refers to a continuous process that souls carry out with the cycle of life and ends with the process of death, to start a new cycle again and thus each soul learns social and family aspects in each process that begins and comes from generation to generation. As could be seen, for many people the subject of reincarnation is considered a complex subject, which produces uncertainty and a lot of fear, but it has always been present in humanity.
"Stress: A Hidden Enemy to Mental Well-Being"
Stress is an innate reaction of the body to adverse circumstances, which becomes chronic when it can affect mental health. This stress stimulates the endocrine system by releasing hormones such as cortisol. Stress can impact cognitive functions, hindering concentration and memory. Choices can become more complicated and the learning process is hindered. This cognitive decline can lead to a detrimental cycle in which poor stress management leads to more stress. Social isolation is another common effect; individuals with stress often distance themselves from their relationships, which can further worsen their mental health disorders. To manage stress, it is possible to adopt dangerous behaviors such as excessive substance use or emotional nutrition, which will aggravate the situation.
Attention Deficit Hyperactivity Disorder in Adults
Attention Deficit Hyperactivity Disorder (ADHD) is a neurodevelopmental disorder determined by the presence of symptoms such as inattention, hyperactivity and impulsivity, behaviors that do not match the person's developmental stage. It is commonly linked to childhood, however, research and clinical studies show that it can remain throughout the individual's life, significantly affecting various areas such as work, social relationships and emotional well-being. This article discusses the manifestations of ADHD in adulthood, taking into account the diagnostic criteria and the different treatments used to alleviate the effects of ADHD in adults. In addition to the morbidity associated with other psychiatric disorders, which generates difficulties in the identification of the condition and appropriate treatment.
Psychedelia in the creation of content for social networks
Psychedelia, a cultural and aesthetic movement that emerged in the 60s, in today's digital content, especially in social networks. This movement, characterized by vibrant colors, geometric patterns and altered states of consciousness, challenged the traditional norms of the time, impacting areas such as music, art, fashion and film, in the digital environment, psychedelia has re-emerged as a key tool to capture attention in an oversaturated market. Elements such as intense colors, hypnotic patterns and visual effects allow creating memorable sensory experiences. Tools such as augmented reality and social media filters democratize its use, allowing users to actively participate as creators of psychedelic content. The emotional impact of this aesthetic includes positive emotions, such as joy and creativity, although overstimulation can be a risk. Therefore, the article stresses the need to balance visual design with audience well-being. It also raises ethical and legal considerations, such as avoiding the exaltation of psychedelic substances and complying with regulations that protect vulnerable users, in digital marketing, psychedelia has become an effective strategy to differentiate brands and strengthen emotional connections with the audience. However, more research is needed on its long-term impact on mental health and guidelines for its ethical application.
Copyright (c) 2024 http://creativecommons.org/licenses/by-nc-sa/4.0
Web design refers to the creation and maintenance of websites. It includes aspects such as structure, visual appearance, navigation and usability of the site. The main objective of web design is to create an attractive and functional experience for users. On the other hand, UX (User Experience) focuses on the experience users have when interacting with a product or service. It is about understanding the needs and expectations of users and designing solutions that meet those needs in an effective and enjoyable way. UI (User Interface) refers to the design of the graphical interface that allows users to interact with a product or service. This includes elements such as buttons, menus, forms and other visual components. The goal of the UI is to create an interface that is intuitive and easy to use.
The perception of color in students of the Universidad de Estudios Superiores Comfanorte.
The research project addresses how color affects people's perception, exploring the relationship between color and everyday situations. Key information will be extracted from the Fundación de Estudios Superiores Comfanorte to understand how color perception can be understood by people not linked to design or creative areas. Data on color perception will be analyzed to help illustrate how colors influence everyday life and how an appropriate color strategy can positively impact the user or consumer. The problem statement focuses on the subjectivity and variability in the perception of color among students of the Comfanorte Foundation of Higher Studies. It seeks to challenge established concepts in graphic design about the psychology of color, highlighting that colors do not have intrinsic meanings. In addition, it will analyze how colors acquire cultural and political meanings over time, and how this variability can affect students' ability to interact in a globalized world. The project aims to increase awareness of these differences and provide tools for a better understanding of the use of color.
Analysis of color in the audiovisual communication of children's cinema.
The study addresses the influence of color on children's perception and emotional response to children's movies. In an era where children are constantly exposed to audiovisual content, it is crucial to understand how visual elements, especially colors, affect their emotional and cognitive development. Colors contribute significantly to creating magical, exciting or comforting environments, enriching children's cinematic experience and aiding in the formation of values and identity. Its general objective is to identify the influence of color in the audiovisual communication of children's cinema. Specific objectives include defining the psychological sensation of color in children's perception and emotional response, evaluating the role of color in audiovisual communication, and demonstrating the importance of visual communication in children's cinema. The research methodology included a review of color theory and its application in cinema, as well as interviews with children to corroborate the emotional effects of the use of color in children's cinema. Goethe's and Eva Heller's theories on color psychology were investigated and their implications for children's filmmaking were evaluated. In addition, film studies from Disney and Pixar were considered to analyze how they use colorimetry to impact children's emotional perception.Conducting an interview with children resulted in the finding that colors have a significant impact on children's perception and emotional response. The conscious use of color psychology by directors and production designers in children's cinema can positively influence children's emotional experience and their ability to appreciate visual beauty.The study concluded that colorimetry in children's cinema is crucial not only for the aesthetics of the film, but also for the emotional and educational impact on children. A proper use of color can help in the formation of values and the development of children's identity, while misuse can generate confusion and convey incorrect messages. Therefore, it is essential that children's filmmakers understand and effectively apply the psychology of color in their productions.
Design of brand management strategies for corporate improvement in small technology distribution companies in the Gran Bulevar shopping center
The main objective of this study is to examine the relevance and application of brand identity in the corporate sphere. To achieve this, three specific objectives are proposed: identify applications to improve brand identity, describe improvement opportunities based on surveys, and design a comprehensive strategy to improve brand identity. The methodology used is quantitative and descriptive, with a non-experimental design. A structured survey will be used aimed at small technology marketing companies in Cúcuta, Norte de Santander, Colombia. The target population consists of 40 companies, and 36 are expected to respond to the survey. The results reveal several tools to improve brand identity and corporate performance. Among them, the staff training and development programs stand out, which improve the quality of service and brand perception; designing a strong visual identity, including logos and consistent print materials; customer loyalty programs through discounts and rewards; and participation in events and sponsorships, which increase visibility and emotional connection with the target audience. It is essential to implement a comprehensive strategy that contemplates the redefinition of the visual image, optimization of corporate communication, improvement of the customer experience and strengthening of market positioning. Many companies lack a defined branding strategy, so developing it is crucial for consumer recognition and loyalty. By applying these strategies, companies can improve their market presence, increase brand recognition and build deeper relationships with their customers, ensuring long-term sustainable growth.
Exploring creativity and design: the case of Alexander McQueen
This research analyzes the creative processes of Alexander McQueen, an influential fashion designer for his innovative and avant-garde approach. The study has a qualitative approach, which seeks to understand the elements that influenced McQueen's creativity and how he developed and shaped his ideas. Through this research we will learn about the stages and techniques that Alexander used in his creative processes, with the intention of making known those strategies that allowed him to stand out in the fashion industry. The factors that stimulate creativity in fashion are diverse, from inspiration in art, music and nature to experimentation and constant research. Designers create visual narratives that connect the past, present and future, balancing their creative visions with market demands and current trends. McQueen distinguished himself as an artist and storyteller who explored themes of identity, beauty and mortality in his collections. His legacy highlights fashion as a field of artistic and cultural creation with the power to influence and reflect society.
Importance of Signage in Schools: Instituto Técnico Mercedes Abrego and Pablo Correa León
This research article addresses the issue of the lack of signage in the ITMA and Pablo Correa León schools in Cúcuta, Colombia. The study is initiated based on previous research highlighting the importance of adequate signage for safety and behavior in school environments (Rodríguez & Sánchez, 2018; Gómez & López, 2020). These antecedents identify the causes of deficient signage and propose viable solutions, aiming to improve the safety and well-being of the school communities through a comprehensive signage plan. The results indicate that the main cause of inadequate signage is insufficient allocation of resources and a lack of regulations for school signage, which can lead to accidents in school zones, as indicated by the studies of Pérez and Martínez (2017). The conclusions drawn from the study highlight the need to implement a signage plan that includes specific vehicular and pedestrian needs for each school. The hypothesis that signage positively influences safety and the school environment was confirmed, validating theories such as Hall's Environmental Semiotics (1966) and Barker's Environmental Psychology (1955), which emphasize the impact of the physical environment on behavior and well-being