Revista CONVICCIONES
type: channel
description: Convicciones es una publicación científica semestral, la cual tiene como propósito fundamental servir como medio de divulgación para toda la comunidad orientado a la publicación de resultados de actividades de la ruta de investigación en los campos del Diseño Grafico, Logística, Negocios, Finanzas, Turismo, Redes, Modas y otras afines Está dirigida a los estudiantes de la Fundación de Estudios Superiores Comfanorte. Periodicidad: Semestral. ISSN(Electrónico)= 2389-7589.
publisher: Fundación de Estudios Superiores Comfanorte
language: es
publication name: Revista CONVICCIONES
issn: 2389-7589
items: Analysis of the impact of the armed conflict on tourism in the Catatumbo region
items: Fashion and identity: the influence of style on personal identity
items: Impact of psychological and emotional factors on managerial financial decisions: an analysis from behavioral finance and its repercussions on business performance
items: The relevance of programming in educational training
items: Teleworking in the software development sector and its influence on productivity
items: The use of artificial intelligence in university education benefits and disadvantages
items: Global Marketing Strategies Adapted to the Culture and Business Dynamics of Colombia
items: Strategies for preventing cyberattacks on corporate networks that threaten data security
items: Article Analysis of the Influence of Technology and Systematization in the Textile Industry
items: Workplace stress and its causes among seventh-semester tourism students at FESC
items: International influences in tax, customs and exchange rate regimes in colombia under the focus of the fta with south korea
items: the customs regime Comparison between Colombia and Panama for the development of the free trade agreement
items: The solidarity economy in Colombia and its internationalization from producer cooperatives
items: Effects of Latin American geopolitical change on Colombian International Trade
items: The Innovation in the digitalization of finances
items: La importancia de la planificación financiera personal
items: He climate crisis: is technology the solution or part of the problem?
items: From Criminal to Icon: The Evolution of Pablo Escobar's Legacy in Public Spaces and Media
items: Evolution and effectiveness of advertising strategies: Their impact on brand positioning.
items: Financial education of young people today
items: Analysis of the causes of dropout of students from the engineering faculty of the metropolitan technological institute (ITM)
items: Cultural tourism in Colombia
items: The Rococo style and its relationship with femininity
items: How to identify variables that contribute to the organization of personnel in the area of ​​Classroom Services at Universidad de los Andes using the data analysis technique
items: Analysis of the number of incidents of domestic violence before, during and after the covid-19 pandemic in the departamento de Bolívar using python
items: Healthy habits: The key to preventing diseases and improving quality of life
items: New trends in digital marketing for the year 2025 and their impact
items: Youth at Risk: An In-Depth Look at Suicide in Youth
items: INFLUENCE OF ARTIFICIAL INTELLIGENCE ON MEDICINE
items: Building the social future through sustainable food

Analysis of the impact of the armed conflict on tourism in the Catatumbo region
type: item
description: The research focused on the impact of the armed conflict on tourism promotion in the Catatumbo region, through a qualitative and experimental analysis. Various studies were reviewed using academic databases, based on comparative case studies and contextual analysis. The results showed that the pervasive violence restricts tourism activities. However, models such as ecotourism, community-based tourism, and memory tourism emerge as alternatives to overcome these barriers.
subject: Artículos
  topic: section
subject: Armed Conflict, Tourism, Catatumbo, Security, Regional Development.
  topic: keywords
creator: Santiago Carrascal Sanguino
creator: Miguel Elizandro Alvarado Hurtado
creator: Blanca Mery Rolón Rodríguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Fashion and identity: the influence of style on personal identity
type: item
description: This article explores the influence of fashion on the construction of personal identity, especially among young women. Using a qualitative approach and descriptive research, it analyzes how personal style functions as a tool of nonverbal expression that reflects emotions, values, moods, and social belongings. The study is based on theories such as Pierre Bourdieu's distinction and Zygmunt Bauman's liquid identity, in addition to interviews with young women between the ages of 14 and 35 living in Cúcuta, Colombia. The results demonstrate that fashion is more than aesthetic: it is a form of communication that influences self-esteem, psychological well-being, and authenticity. Although there are social and cultural pressures such as social media or beauty standards, many people make a conscious choice about their style, preferring emotional comfort and maintaining their essence. Furthermore, the study recognizes the role of fashion in the preservation and expression of cultural identity, especially in different contexts such as Colombia.
subject: Artículos
  topic: section
subject: Self-esteem, Culture, Identity, Fashion.
  topic: keywords
creator: Brenda Karolina Vargas Carrillo
creator: Ana Slanny Cahuasqui Mendoza
creator: Luna Maybet Barrios Romero
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Impact of psychological and emotional factors on managerial financial decisions: an analysis from behavioral finance and its repercussions on business performance
type: item
description: Investigate how mental aspects and emotions, such as thinking distortions, influence financial choices in small businesses in Cúcuta, Norte de Santander. Investigate how biases such as initial reference points, fear of loss, and overestimation can bias leaders' decisions, affecting asset allocation and company results. The research emphasizes the importance of behavioral economics in understanding why executives do not consistently make logical decisions in financial matters. Its objective is to detect mental errors and shortcuts that cause consistent errors in choices. The goal is to develop methods and tools to improve choices, minimizing the dangers linked to these biases. Research is needed because behavioral finance is not widely used in real-world studies in Colombia, and it is necessary to understand how emotions affect monetary choices in Cúcuta. A numerical and linked method with a nonexperimental, cross-sectional design is suggested to examine the connection between mental shortcuts, emotions, and monetary choices in small businesses in Cúcuta. The program features deliberately chosen financial supervisors and those in charge of these companies. Colombian law requires leaders to act wisely and logically, emphasizing the need to reduce personal biases in financial management.
subject: Artículos
  topic: section
subject: behavioral finance, cognitive biases, financial decision-making, SMEs, business performance, heuritics.
  topic: keywords
creator: Juan Quintero Sánchez
creator: Carlos Alberto Camargo
creator: Karen Alexandra Mojica
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-18
publication date: 2025-11-18

The relevance of programming in educational training
type: item
description: This research explores the relevance of programming in educational training, identifying as main problems the lack of teacher training and the scarcity of technological resources, which limit its effective teaching. The objectives include analyzing the current state of programming teaching, evaluating the difficulties faced by teachers and students, and proposing innovative methodological strategies, such as the use of playful tools (Scratch, Code.org). Using a qualitative and exploratory-descriptive approach, a documentary review and a survey of students in Cúcuta, Colombia were carried out. The results revealed that 49% of the students have not received programming classes, 66% consider their knowledge null or basic, and only 34.5% have regular access to technological resources. In addition, there was a perception of high difficulty and lack of interest in programming. The conclusions highlight the need to improve teacher training, increase access to technology and implement motivational strategies.
subject: Artículos
  topic: section
subject: Computational Thinking, Didactic Strategies, Education, Programming, Teacher Training, Technological Resources.
  topic: keywords
creator: Helga Julianna Eraso-Vargas
creator: Jair Fernando Orellano-Collante
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Teleworking in the software development sector and its influence on productivity
type: item
description: Remote work has changed the way we work in various sectors, especially in software development. This qualitative, descriptive, non-experimental research examines how remote work influences the productivity and time management of software developers in the city of Cúcuta, Colombia. This study arose from the labor changes brought about by the COVID-19 pandemic, which forced employers to completely rethink their way of working, leading to the discovery of benefits and challenges associated with implementing this new modality. It was decided to conduct interviews with five developers who met the proposed criteria. The interviews were structured to address questions relevant to the development of this research. These questions led us to understand the daily experiences, perceptions, and strategies of remote workers. As a result, we identified improvements in time management and the quality of weekly deliverables thanks to flexible scheduling and the use of collaborative tools. However, limitations to its successful implementation were also found, such as the difficulty of maintaining fluid conversations, social isolation, the lack of boundaries between work and personal life, and the strong need for self-discipline. Participants agreed that they noticed an increase in their performance compared to the in-person approach, stating that this can easily be overcome with clear structures, defined objectives, and an appropriate environment. The research concluded that remote work in the software industry is viable and beneficial as long as training strategies are implemented. This work is an academic research project and has no institutional funding.
subject: Artículos
  topic: section
subject: Productivity, Remote work, Soft skills, Software development, Teleworking, Time management.
  topic: keywords
creator: David Mauricio Rangel Báez
creator: Ángel Nadin Vega Martínez
creator: Jann Pierre Ortiz Zambrano
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

The use of artificial intelligence in university education benefits and disadvantages
type: item
description: The research for this article is documentary-based, based on sources obtained from Google Scholar. Published in 2020, this publication seeks to highlight the importance of artificial intelligence in higher education, based on an individual perspective and the analysis of contributions from other authors. Artificial intelligence has transformed higher education, optimized processes and improving the learning experience. Its ability to personalize content allows each student to progress at their own pace. It also facilitates the automation of administrative tasks, reducing faculty workload. AI tools improve academic assessment by providing immediate feedback. However, their use also presents challenges, such as the potential reduction in human interaction. Data privacy and security are key concerns in universities. Inequality in technological access could lead to learning gaps. Algorithmic biases can affect objectivity in learning. Despite these challenges, AI continues to revolutionize the educational field. Its implementation must be balanced with traditional teaching to maximize its benefits.
subject: Artículos
  topic: section
subject: Artificial Intelligence, University Education, Benefits
  topic: keywords
creator: Michel Esleyder De Las Aguas Vega
creator: Blanca Mery Rolón Rodríguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Global Marketing Strategies Adapted to the Culture and Business Dynamics of Colombia
type: item
description: Small and medium-sized enterprises (SMEs) in Colombia can implement global marketing strategies adapted to the country's cultural and commercial characteristics. It is emphasized that replicating foreign models without considering the local context can lead to rejection or low effectiveness. In cities like Cúcuta, marked by a strong sense of cultural identity, it is essential to contextualize messages, products, and communication channels. The research emphasizes the importance of combining elements of international standardization with cultural, visual, and linguistic adaptations that connect with Colombian consumers. It is recommended to integrate digital strategies, such as social media, alongside traditional media, to achieve greater reach and emotional connection. It also suggests that SMEs must strengthen their technological capabilities and human capital through training and strategic alliances. Only in this way will they be able to compete globally without losing their local identity, improving their positioning and sustainability in international markets.
subject: Artículos
  topic: section
subject: SMEs, global marketing, cultural adaptation, digital strategies, internationalization, local identity, Colombian market.
  topic: keywords
creator: Darly Juliana Mejia
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Strategies for preventing cyberattacks on corporate networks that threaten data security
type: item
description: x
subject: Artículos
  topic: section
subject: x
  topic: keywords
creator: Brayam Alexander Osorio
creator: Cristian Andres Davila Sanchez
creator: Wilson Elias Carreño Morantes
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Article Analysis of the Influence of Technology and Systematization in the Textile Industry
type: item
description: The following article analyzes the influence of technological innovation on the textile industry, especially in the Cúcuta region of Norte de Santander, Colombia. It begins with a theoretical framework that reviews various previous studies, which highlight that, although technology, 3D printing, and artificial intelligence have great potential, their adoption is limited in textile manufacturing due to high costs and the need for specialized training. However, it is recognized that the implementation of advanced technologies can optimize time, reduce waste, improve quality, and increase market competitiveness. The study is a descriptive and qualitative investigation, based on interviews with textile entrepreneurs, with the objective of identifying how automation and digitalization have impacted productivity, sustainability, and employment in the sector. It is observed that automation has increased efficiency and production speed, but has also generated challenges such as increased unemployment and the need for continuous training to adapt to new technologies. Furthermore, the importance of sustainability is highlighted, with technologies that minimize the use of toxic chemicals and reduce material waste, contributing to a more eco-friendly sector. Among the conclusions, the document highlights that the systematization and use of digital tools such as computer-aided design software and automated cutting machines have improved precision, reduced costs and production times, and fostered organized innovation in the textile industry. It also emphasizes that companies that do not adopt these technologies risk losing competitiveness. Finally, it emphasizes that technological innovation is key to sustainability and efficiency, promoting practices that reduce environmental impact and improve waste management in the sector.
subject: Artículos
  topic: section
subject: Automation, Efficiency, Innovation, Sustainability, Technology.
  topic: keywords
creator: Yenny Marcela Carrillo-Parada
creator: Leidy Viviana Tarazona-Galvis
creator: Angie Lorena Campillo Vergara
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

Workplace stress and its causes among seventh-semester tourism students at FESC
type: item
description: This article analyzes how stress influences the academic and work abilities of seventh-semester students in the Tourism program at the Comfanorte Higher Education Foundation (FESC) during their pre-professional internships. Using a data collection tool, a semi-structured interview, and a qualitative research method focused on case studies, the students' experiences were investigated and the causes, problems, and coping strategies for the stress they experience during their internships were identified. During the research, excessive academic workloads, university pressure, a lack of flexibility on the part of instructors, and complicated work and academic schedules were evident. The information gathered through semi-structured interviews showed how the main sources of stress are related to the students' simultaneous workload. These include completing multiple courses, demanding assignments, and time constraints, which can lead to physical, emotional, and mental exhaustion. It is concluded that universities should increase their awareness of stress prevention among internship students.
subject: Artículos
  topic: section
subject: Stress, Work, Academic, Diseases, Causes
  topic: keywords
creator: Iani Rodriguez Herrera
creator: Eyder Santiago Prieto Ascanio
creator: Blanca Mery Rolon Rodriguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-28
publication date: 2025-11-28

International influences in tax, customs and exchange rate regimes in colombia under the focus of the fta with south korea
type: item
description: The article refers in a transversal way to the changes generated by globalization in economic policies, international influences, tax, customs and exchange regimes in Colombia; primarily under the focus of relations and agreements made with South Korea; concept that allows us to remember the good diplomatic relations that have existed since the 60s, the time of the commercial beginning between the two countries. The collection of bibliographic references will be the methodology that will enrich the structural, legal and historical knowledge, aimed at the dynamics of global trends that directly influence the two countries; for this reason, Colombia, in what is enshrined in its political constitution formulates through laws, decrees, agreements, free trade agreements, norms that will strengthen foreign policy and its international relations, formulation that constitutes results with structural changes of form and substance in the economic regimes, which will lead to identify the advantages or disadvantages of the country. It is observed; a whole evolutionary process of relations between the two countries adjusted to trade agreements, which were implemented in an attempt to compete on equal terms, protecting national sectors from the damage that may be caused by imports and thus the benefits of exports; through commercial exchange and international relations of the State.
subject: Artículos
  topic: section
subject: Trending; Regimes
  topic: keywords
subject: Free Trade Agreement
  topic: keywords
subject: Competitiveness
  topic: keywords
subject: International relations
  topic: keywords
creator: Alex Adrián Vaca Contreras
creator: Jhon Alexander Garcia
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-10
publication date: 2025-04-10

the customs regime Comparison between Colombia and Panama for the development of the free trade agreement
type: item
description: The purpose of this review article is to compare the Customs regimes of two nations that are very important for the economy of Latin America; Colombia and Panama, whit the objective of identifying the differences and similarities between the regulations of each country; where research and analysis will be carried out that will be of great importance for a possible Free Trade Agreement in the future; for this reason, the scientific method for the development of this study represents the principles of the research that makes possible the collection of the most important contributions on the subject since 2018 from research; therefore, a bibliographic review of scientific articles will be visualized in the development of the same, which benefits and opportunities will be able to take full advantage, due to fact that at this moment there are entrepreneurs who are unaware of the Colombia and Panama legislation regarding foreign trade issues; finally, it is concluded that both countries have more differences that similarities in terms of the customs regime, since, Panama can be considered a more commercial country and attracts more industry and foreign investment due to the advantage of its strategic location.
subject: Artículos
  topic: section
subject: Customs Regime
  topic: keywords
subject: Free Trade Agreement
  topic: keywords
subject: Exports
  topic: keywords
subject: Imports
  topic: keywords
creator: Jair Alexander Sánchez Romero
creator: Daniel Alejandro Villa Pinzón
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-10
publication date: 2025-04-10

The solidarity economy in Colombia and its internationalization from producer cooperatives
type: item
description: The solidarity economy deepened in Europe and has begun to boom in Latin America. Today there are eight Latin American countries that have legalized the solidarity economy. The objective of this research is to give an overview of the concept of solidarity economy, how it has been approached by different authors and to identify which strategies solidarity companies have used in Colombia to internationalize. A qualitative documentary review methodology was used, where from a compilation of scientific publications, including theses, research articles and conference articles; A bibliographical review and a literature analysis of all these contributions are carried out. The findings show that cooperatives generate a positive impact in the solidarity sector and act as a fundamental part of international trade for all entities affiliated to them. In conclusion, the solidarity economy emerges as an alternative proposal to the capitalist economy, evidencing a tendency to design and create companies that allow the human part to be highlighted more; Latin American countries are promoting this type of economy to boost the regions and protect national industries, achieving the ability to enter other markets internationally.
subject: Artículos
  topic: section
subject: Internationalization
  topic: keywords
subject: Solidarity economy
  topic: keywords
subject: Cooperatives
  topic: keywords
subject: International trade
  topic: keywords
creator: Jorge Javier Burgos Moncada
creator: Julieta Catalina Ríos Cáceres
creator: Daniel José Reinosa Duarte
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-10
publication date: 2025-04-10

Effects of Latin American geopolitical change on Colombian International Trade
type: item
description: The purpose of this article is to analyze and describe the effects of the Latin American geopolitical change on Colombian international trade using a descriptive methodology that allows obtaining information on such changes in Latin American geopolitics and how this affects the country's economy. In Latin American geopolitical terms, the region had great influence on issues such as planning, implementation and / or generation of various policies, especially by the time of the second half of the twentieth century and with the passage of time aid was agreed between countries in the region to lead to Latin America to integrate and form alliances, regional organizations, agreements / trade agreements, etc. to combat and strengthen political, social and economic relations in the region and the world. The effects, commercial relations and alliance plans of different kinds that Latin American countries and Colombia itself have, important resources such as oil in Latin America and other items of weight per country in the region will be analyzed from the commercial perspective before the world, to boost the region and counteract the different problems that could be affecting the countries, Colombia, its commercial activity, political stage and social status.
subject: Artículos
  topic: section
subject: Geopolitics
  topic: keywords
subject: Regional Integration
  topic: keywords
subject: International Trade
  topic: keywords
subject: Free trade agreements
  topic: keywords
subject: Latin America
  topic: keywords
subject: World Powers
  topic: keywords
creator: Jorge Javier Burgos Moncada
creator: Neyla Yulihet Villarreal Gil
creator: Angie Fernanda Suarez Ávila
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-10
publication date: 2025-04-10

The Innovation in the digitalization of finances
type: item
description: The following article provides a comprehensive overview of the relationship between finance, innovation, and digitalization, highlighting their importance in today’s economy and society. It points out that financial and digital innovation manifests in various forms, such as implementing new technologies for financial services and the emergence of Fintech companies. These innovations are noted to enhance the efficiency, accessibility, and personalization of financial services, as well as generate economic and social benefits. Additionally, it mentions that digital banking in Colombia has experienced remarkable growth, facilitated by factors like connectivity and the proliferation of technological devices. On the other hand, the article discusses challenges associated with financial digitalization, including cybersecurity and financial inclusion. Regulatory and legal aspects related to financial innovation are also addressed, emphasizing the need for a holistic approach to understand and address its effects on economic stability. In conclusion, financial and digital innovation can contribute to a fairer, more resilient, and sustainable financial system, but it requires careful management and continuous adaptation to technological and social changes. This analysis was conducted through a bibliographic review of various sources and studies, covering both theoretical and practical aspects of financial and digital innovation. The findings provide a deeper understanding of the benefits and challenges associated with these innovations, along with recommendations for effective implementation and regulation.
subject: Artículos
  topic: section
subject: Digital Banking
  topic: keywords
subject: Financial Digitalization
  topic: keywords
subject: Sustainable Economy
  topic: keywords
subject: Operational Efficiency in Finance
  topic: keywords
subject: Digital Innovation
  topic: keywords
subject: Financial Services
  topic: keywords
creator: Yessica Yuliana González Acevedo
creator: Saray Daniela Rangel Saavedra
creator: Blanca Mery Rolón Rodríguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

La importancia de la planificación financiera personal
type: item
description: Personal financial planning is important and crucial for maintaining control over income and expenses, creating an emergency fund, achieving financial goals, optimizing resources, reducing debts, fostering investments, and improving financial education. This provides stability, security, and facilitates the achievement of short and long-term economic goals. For this article, sources such as Google Scholar and Scielo were reviewed using a documentary design, this research talks about how to carry out successful personal financial planning, covering topics such as investment that serves to maintain the value of money against inflation and generate additional income, a tool to persevere and increase wealth. Savings, which allows having financial security and achieving goals. Financial management, which gives control over income and expenses, and helps strategic decisions. Debt management allows us to minimize costs and maintain a good credit score. All these aspects are important to afford a correct personal finance and without errors that can be detrimental to your income, also to have a healthy financial life and prepare us for emergencies. Results: the research also talks about financial security, which is achieved with a stable income spending less than what is earned, avoiding debts and planning financial goals. The control of finances, backing decisions and measuring financial performance guides us for the efficient use of resources, protecting the patrimony and ensuring economic viability to concretize financial goals and live a more peaceful and secure life financially.
subject: Artículos
  topic: section
subject: Savings
  topic: keywords
subject: Debts
  topic: keywords
subject: Finances
  topic: keywords
subject: Investment
  topic: keywords
creator: Estefani Yuliet Maldonado Cáceres
creator: Yulieth Katerin Melo Martínez
creator: Blanca Meri Rolon Rodríguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

He climate crisis: is technology the solution or part of the problem?
type: item
description: Climate change is one of the most pressing challenges of our time, affecting the environment and society in numerous ways. This phenomenon is driven by both natural and human activities, with technology being a significant factor. Throughout history, technology has been essential to human development, yet it has also caused considerable environmental harm. From the Industrial Revolution to the digital age, industrial growth and urban expansion have increased greenhouse gas emissions, accelerating global warming and climate change. In recent decades, environmental awareness has spurred the development of sustainable technologies, such as solar and wind energy, to mitigate environmental damage. However, producing these technologies poses challenges of its own, such as material and energy consumption, which also contributes to the carbon footprint. Additionally, technology presents other environmental issues, like digital pollution and planned obsolescence, which worsen the ecological crisis. To address these challenges, recycling practices and responsible resource use are promoted to balance technological progress with environmental conservation. Lo Technology has also transformed the global economy, boosting industrial efficiency and productivity. Innovations in artificial intelligence, automation, and the internet have driven significant economic growth, although at the cost of high resource consumption. Globalization and advances in telecommunications have enabled companies to connect globally, optimizing operations but also contributing to resource depletion. In this context, adopting sustainable technological practices is crucial to addressing the United Nations’ “triple planetary crisis” of climate change, biodiversity loss, and pollution.
subject: Artículos
  topic: section
subject: Climate change
  topic: keywords
subject: Technology
  topic: keywords
subject: Natural resources
  topic: keywords
subject: Emissions
  topic: keywords
subject: Electronic waste.
  topic: keywords
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

From Criminal to Icon: The Evolution of Pablo Escobar's Legacy in Public Spaces and Media
type: item
description: This study analyzes how the image of Pablo Escobar has been portrayed in popular culture and the media, and how this representation has influenced the way people remember Colombia’s history. In movies, TV shows, and books, the Medellín Cartel leader, who committed many heinous acts, is depicted in a confusing manner. Shows like Narcos have made him seem more interesting and understandable, which has led people to debate how much we should admire his criminal past. The pain of his victims has been overshadowed by narcotourism in Medellín and the commercialization of his image, highlighting the most shocking moments of his life, though certain groups saw this as beneficial.
subject: Artículos
  topic: section
subject: Drug trafficking
  topic: keywords
subject: Antihero
  topic: keywords
subject: Glorification
  topic: keywords
subject: Narco-tourism
  topic: keywords
subject: Historical memory
  topic: keywords
creator: Neyder Felipe Campos Sánchez
creator: Carlos Mario Paredes Pérez
creator: Caren Yulieth Carreño Delgado
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

Evolution and effectiveness of advertising strategies: Their impact on brand positioning.
type: item
description: This article aims to explore how advertising strategies have evolved and how effective they have been, as well as to understand their impact on brand positioning and their influential role in the perception, recognition, and effective positioning of brands in the market, which has been in constant transformation, presenting technological, cultural, and social changes over time. The methodology used in this article is qualitative, involving a bibliographic review of 25 articles related to the topic in order to understand what has happened and is happening over the years. Through this analysis, the goal is to identify patterns and trends that have influenced how brands have managed to capture consumers' attention, adapting to new communication channels and market behaviors. Additionally, it will delve into how companies use data and advanced technology to segment their target audience and personalize their messages, allowing them to be more effective in promoting their products and services. This process of adaptation and change not only responds to the evolution of the market but also to the expectations and demands of consumers, who are increasingly seeking more authentic and closer experiences with brands. In this way, the article will analyze the main advertising strategies that have emerged in recent years, as well as the innovations that have transformed traditional advertising practices.
subject: Artículos
  topic: section
subject: Positioning
  topic: keywords
subject: Brand
  topic: keywords
subject: Advertising
  topic: keywords
subject: Marketing
  topic: keywords
subject: Evolution
  topic: keywords
creator: Juan Gabriel Bocota Tamaran
creator: Paula Andrea Carrero Jerez
creator: Jerson Alexander Carmona Vargas
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

Financial education of young people today
type: item
description: The lack of financial education and its importance in today's young people, as well as consequences of over-indebtedness, the lack of education programs on finance, through bibliographic and documented research by several authors in Google academic, magazine convictions, scielo and economic magazines identify that few young people have the opportunity to have financial education, the worrying lack of financial culture leads to making inappropriate economic decisions and uncontrolled debt. However, we describe the importance of teaching young people to differentiate between needs and desires, controlling their emotions to avoid impulsive financial decisions, we consider that financial education be integrated as an educational method in schools, teaching basic concepts such as income, expenses, savings and investment, as well as promote skills for making intelligent decisions throughout your financial life. Schools and families play a very relevant role in training students and children with extracurricular programs that provide knowledge and skills for real life to our young people in matters of financial education. A good comprehensive financial education not only addresses technical aspects, but also emotional ones, which involves preparing young people to make informed and responsible financial decisions in the future. implement a savings and investment model to be used with the purpose of promoting a financial strategy, generating as a result a culture in young people that is both professional and personal, with financial education being the key to promoting said culture.
subject: Artículos
  topic: section
subject: Savings and investment
  topic: keywords
subject: Consumption and debt
  topic: keywords
subject: Financial culture and personal finances.
  topic: keywords
creator: Celis Manrique Brenda Milena
creator: Zully Natalia Soto Carvajal
creator: Blanca Mery Rolón Rodríguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

Analysis of the causes of dropout of students from the engineering faculty of the metropolitan technological institute (ITM)
type: item
description: The fundamental purpose of this project is to develop a model aimed at analyzing and understanding the reasons behind academic dropouts in the ITM Faculty of Engineering. To achieve this, the creation of dashboards will be implemented that will simplify decision-making at the institutional level. The process is structured in various phases, beginning with an exploratory analysis where statistically significant variables are identified. Subsequently, the Dashboard is built, where the results are presented in a precise and understandable manner, using graphs, tables and visualizations. In the results of the exploratory analysis, variables such as Age, Stratum, Level, Seniority, PP and Origin are revealed, which present correlations with academic status. These findings are fundamental to understanding behavioral patterns and influential factors in student dropout. The next step involves the implementation of a Machine Learning Model, where six key variables are used for its design and training. It is highlighted that seniority, age and level are identified as crucial variables in predicting academic "State". It is anticipated that the performance of the model will improve with the incorporation of more data, and the exploration of new variables is suggested to enrich the predictions. In conclusion, this project offers a comprehensive approach that combines statistical analysis and machine learning models to understand and prevent academic attrition.
subject: Artículos
  topic: section
subject: Machine Learning
  topic: keywords
subject: Attrition
  topic: keywords
subject: Diagnosis
  topic: keywords
subject: Artificial
  topic: keywords
subject: Intelligence
  topic: keywords
subject: Retention
  topic: keywords
creator: Julián Andrés Ramírez Arenas
creator: León Darío Orrego Espejo
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

Cultural tourism in Colombia
type: item
description: The following article shows the exhaustive research that was carried out in the city of Cúcuta in order to collect information about cultural tourism, what it is, its contributions and the sustainable development that it generates. It was carried out by reviewing different bibliographic sources searched by Google academic such as articles, informative newspapers, in order to collect updated, reliable and accurate information on cultural tourism. As a result, we obtained how important the tourism sector is in Colombia since it is an industry that is in constant movement, growth and evolution, bringing with it economic, social, cultural contributions and sustainable development. Tourism today, more than a simple trip, is based on a life experience, which has led to the care and preservation of the country's cultural heritage since they are the ones that capture the attention of tourists and make them visit a certain place; “Tourists demand cities that have movement and a typical semblance of the destinations reflected in their music, food, trends in even idioms.” This sector achieves what others do not, which is the mixture of cultures, it allows us to learn about history, customs and so on, it manages to consolidate ties between peoples focused on their progress and development.
subject: Artículos
  topic: section
subject: Customs
  topic: keywords
subject: Culture
  topic: keywords
subject: Economy
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Tourism
  topic: keywords
creator: Luisa Fernanda Meneses Gelves
creator: Julián Stevan Mariño Bohórquez
creator: Blanca Mery Rolon Rodríguez
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09

The Rococo style and its relationship with femininity
type: item
description: The Rococo is an artistic and architectural style that emerged in France in the early 18th century, characterized by its exuberant ornamentation, asymmetrical forms, and a palette of soft colors. This style reflects the opulence of Louis XV's court and a new social mentality that prioritized lightness and pleasure in art. The term "rococo" originated around 1797 as a joke and, although it initially had pejorative connotations, it was accepted in the artistic context by the mid-19th century. Rococo developed as a response to the Baroque, which was more monumental and dramatic. In contrast, Rococo sought a more intimate and playful aesthetic, focusing on everyday life and the celebration of happiness. Examples of this style can be found in the hôtels particuliers of Paris, such as the Hôtel de la Communauté, which features ceiling frescoes and a fluid spatial layout, reflecting a cozy atmosphere. Artists like Antoine Watteau and François Boucher embody the Rococo spirit, exploring themes of leisure and fun in idyllic landscapes. Rococo also manifested in fashion, characterized by exaggerated silhouettes, excessive decoration, and pastel tones. These elements reflected an ideal of femininity and sophistication. As Rococo spread across Europe, each country adapted it to its traditions, with Germany and Austria standing out in religious decoration. However, from 1760 onwards, Rococo began to decline due to criticism and the rise of Neoclassicism. Despite its decline, Rococo has maintained its influence in contemporary fashion and design, being reinterpreted in modern contexts. Its legacy is seen in how art and aesthetics can transform spaces and evoke a sense of luxury and pleasure in everyday life.
subject: Artículos
  topic: section
subject: Eighteenth-century art
  topic: keywords
subject: Beauty
  topic: keywords
subject: Elegance
  topic: keywords
subject: Femininity
  topic: keywords
subject: Rococo
  topic: keywords
creator: Karen Daniela Espinosa Goméz
creator: Laura Camila Beltrán Vargas
creator: Deisy Alejandra Ascanio Lazaro
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-09
publication date: 2025-04-09
starting page: 8
ending page: 15

How to identify variables that contribute to the organization of personnel in the area of ​​Classroom Services at Universidad de los Andes using the data analysis technique
type: item
description: Los Andes University has always been characterized by being at the forefront and having state-of-the-art technology, something that is not very reflected in the Classroom Services department, a unit that provides audiovisual support before, during and after classes. and different events within the university. In classroom services, the service increased after the return to school, once everything began to normalize after the Covid-2019 pandemic (the university before the covid offered 100 percent face-to-face classes, something that changed drastically, in these new times it is not It is unreasonable that the classes are semi-face-to-face and in turn are recorded for later student reviews.So, the department manages 2 Am and Pm work shifts, with a total of 20 people distributed 10 in AM shift and 10 in PM shift . Each of these people must ensure that not only the audiovisual resources such as the Video Beam, the microphone or the camera work, but also that the different platforms and the comfort within the Classroom are optimal. When starting the work, a cleaning of the data was carried out, where the modification of the box had to be carried out. Building where only the name of the building was left without nomenclature, in the box for the days of the week an x ​​had to be added in the empty boxes, the base originally had the month in numbers and it was fixed box by box with its name of the month and in the lower part it is observed as it says YES / NO. As a general objective, it seeks to identify the peak hours in each of the different buildings (Zones), events within the Universidad de los Andes, as specific objectives: Identify the different variables that can be generated in order to find the peaks in the classes. Obtain a better distribution of personnel in each of the University Buildings. Identify the days of the week with the highest and lowest volume of work in the different buildings. Identify job volumes in the months Search for work volumes in Am and Pm …
subject: Artículos
  topic: section
subject: Exploratory data analysis
  topic: keywords
subject: Data Analytics
  topic: keywords
subject: Big data- RStudio
  topic: keywords
creator: Mayra Angelica Valencia Lugo
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07

Analysis of the number of incidents of domestic violence before, during and after the covid-19 pandemic in the departamento de Bolívar using python
type: item
description: This project aims to analyze the number of incidents of domestic violence before, during and after the COVID 19 pandemic in the departamento de Bolívar. A database from the government's open data portal will be used. Based on that, the scope of our research will be explanatory with a qualitative approach and its study will be non-experimental; The data analyzes will be done in four phases: data cleaning, exploratory data analysis, construction of the data model and visualization; All of this will be done using the high-level programming language Python. According to the results of the investigation on the number of incidents of domestic violence in Bolívar, it can be highlighted that within the time period analyzed, 2020 was the one with the highest figures of violence, highlighting an extremely high peak at the beginning of the year. and a very varied behavior the rest of the year, but with significantly high figures when compared to the other years under study. For its part, 2019 shows a relatively uniform distribution of its incidents throughout the year, only 2022 presents a different behavior, with a clear downward trend towards the end of the year, presenting the lowest levels within the time periods studied. It can be concluded that adult women were the population most affected by this scourge by a wide margin. 2020 was the period of time that had the highest rates of violence, a fact attributed to the period of greatest impact of the pandemic. 2022 presents the lowest levels of violence in Bolívar thanks to the fact that it was the year in which the COVID-19 health emergency in Colombia ended, along with the promulgation of law 2215 of 2022.
subject: Artículos
  topic: section
subject: Domestic violence
  topic: keywords
subject: Violence against women
  topic: keywords
subject: Pandemic
  topic: keywords
subject: COVID-19
  topic: keywords
subject: Python
  topic: keywords
creator: Alexander Naranjo Gastelbondo
creator: Gregory Jeffer Martínez Uribe
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07

Healthy habits: The key to preventing diseases and improving quality of life
type: item
description: Healthy habits are an essential tool for achieving and maintaining a full, whole life free of illness. Nowadays, people tend to be more sedentary, eating unbalanced diets, having very high stress levels and very little physical activity. These habits also go hand in hand with mental and emotional health, causing a positive impact on people's quality of life. A healthy lifestyle is based on several essential aspects, including a balanced diet, regular physical exercise, adequate rest and effective stress management. Each of these components acts as a pillar that supports general well-being, preventing diseases and promoting optimal functioning of both the body and the mind. For example, a nutrient-rich diet strengthens the immune system, while physical exercise improves blood circulation, helps control weight and stimulates the production of endorphins, known as "happiness hormones". In addition, adopting healthy habits can help prevent chronic diseases such as obesity, diabetes and cardiovascular problems. According to the World Health Organization (WHO), these non-communicable diseases account for more than 70% of deaths worldwide. What is more worrying is that many are related to everyday decisions, such as excessive consumption of processed foods, lack of physical activity and inadequate stress management. Therefore, making simple lifestyle changes can have a significant impact on overall health. This essay explores the relevance of adopting and maintaining healthy habits as an effective strategy to prevent diseases and improve quality of life. It is supported by scientific research, by the World Health Organization (WHO) and opinions of public health experts, who underline the need to promote these practices from an early age and throughout life. By examining the concrete benefits of a balanced diet, regular physical activity, adequate rest and emotional management, it seeks to inspire a cultural change towards the promotion of comprehensive well-being.
subject: Artículos
  topic: section
subject: Healthy lifestyle
  topic: keywords
subject: Physical exercise
  topic: keywords
subject: Stress management
  topic: keywords
subject: Diabetes
  topic: keywords
subject: Obesity
  topic: keywords
subject: Hypertension
  topic: keywords
subject: General well-being
  topic: keywords
subject: Chronic diseases
  topic: keywords
creator: Vanesa Alexandra Montagut Góngora
creator: Valery Paola Rozo Contreras
creator: Carolina Villamizar Peña
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07

New trends in digital marketing for the year 2025 and their impact
type: item
description: Digital marketing is constantly growing; significant changes are anticipated that will transform the way companies relate to consumers. Artificial intelligence (AI) has become a crucial tool, making it possible to analyze data and create effective marketing strategies. In 2025, personalization and the use of technologies such as AI will be fundamental, offering new experiences to consumers. It is essential for companies to keep up to date with these technologies to avoid being left behind and to be able to offer innovative experiences. Investment in training and skills development is required, as well as collaboration with experts and technology providers. To keep up with these technologies, companies will need to invest in training and skills development, ensuring that their teams are prepared to implement and manage these advanced tools. It will also be important to collaborate with technology experts and vendors to integrate these solutions effectively into their marketing strategies. Digital marketing trends for 2025 reflect an evolution in the relationship between brands andconsumers. The use of video in ads is becoming increasingly effective, capturing the audience's attention with visual content. Artificial intelligence (AI) stands out as a key tool, allowing companies to analyze data to personalize strategies and products according to market preferences. Personalized marketing offers unique experiences to consumers, while technologies such as augmented reality (AR) and virtual reality (VR) enhance interaction and emotional connection with brands. In short, innovation and personalization are crucial for companies to remain competitive and relevant in an ever-changing digital environment.
subject: Artículos
  topic: section
subject: Customers
  topic: keywords
subject: Tool
  topic: keywords
subject: Innovation
  topic: keywords
subject: Artificial intelligence
  topic: keywords
subject: Digital marketing
  topic: keywords
subject: Personalization
  topic: keywords
subject: Product
  topic: keywords
subject: Service
  topic: keywords
creator: Andre Dayana Caceres Monroy
creator: Alejandra Gómez Leal
creator: Vianny Alejandra Mora Aranguren
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07

Youth at Risk: An In-Depth Look at Suicide in Youth
type: item
description: The article highlights the importance of a multidisciplinary preventive approach that involves families, schools and the community to detect signs of risk and provide support. The recommendations include the creation of emotional education programs in the educational system and health services, as well as the implementation of more effective mental health policies. Finally, the text concludes that it is vital to address this problem with resources and empathy to provide a safer future for young Colombians.
subject: Articulo de Revisión
  topic: section
subject: Youth Suicide
  topic: keywords
subject: Risk Factors
  topic: keywords
subject: Adolescents
  topic: keywords
subject: Mental Health and Emotional Well-being.
  topic: keywords
creator: Tania Garay Arévalo
creator: Danna Shirley Solano
creator: Gleismar Khaterin Torres
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07

INFLUENCE OF ARTIFICIAL INTELLIGENCE ON MEDICINE
type: item
description: This article seeks to reflect on the influence, benefits and challenges of Artificial Intelligence in the medical field and how this technological revolution can reshape the relationship between healthcare professionals, patients and machines. IAS came transforming the field of medicine for at least a decade, significantly improving both accuracy and efficiency in the diagnosis and treatment of diseases. Precisely the breadth that AI allows, offers a timely and accurate display of data, especially in oncological procedures or cardiology. One of the most significant advances in medicine has been the use of surgical robots, which are used as support in highly complex procedures, thus reducing the margin of error in these procedures, which in turn positively affects the recovery time of patients. And not only the physical procedural part has been favored by Artificial Intelligence, also the area of services offered through applications that ensure reaching almost all users of medical services, at least for those who have access to internet through any mobile device, an advance that benefits communities located in remote areas. Although Artificial Intelligence promises to continue revolutionizing medicine and to continue improving the quality of life of patients in post-procedures, it is necessary and important that there is a regulation of ethical policies that certify the fair and equitable application at all levels of healthcare.
subject: Artículos
  topic: section
subject: Artificial
  topic: keywords
subject: Ethics
  topic: keywords
subject: Language
  topic: keywords
subject: Systems
  topic: keywords
subject: Telemedicine
  topic: keywords
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07

Building the social future through sustainable food
type: item
description: This article analyses the global connection between nutrition and health, focusing on preventing chronic diseases through a balanced diet. Based on scientific histories and recommendations from Organizations like the World Health Organization, the article highlights that current dietary patterns, Defined by the intake of highly industrialized foods, favor the rise in conditions like obesity and type 2 diabetes and heart-related conditions. In response to this challenge, the Mediterranean diet model is examined, which is distinguished by its focus on fresh produce, olive oil, fruits, vegetables, fish and seeds. The main purpose is to show that a diet based on essential nutrients not just safeguards bodily health, but also psychological well-being, encouraging improved quality of life and sustainability. Ecological. From a methodological perspective, the article carries out a study of various scientific sources to present information about the beneficial impact of the Mediterranean diet and the relevance of the reducing highly processed foods. The findings show that a balanced diet reduces the likelihood of chronic diseases and supports food sustainability by promoting the consumption of local and seasonal products. In addition, the article argues that nutrition education and the implementation of public policies, such as food labeling and regulations on advertising unhealthy products, are essential to change eating patterns within the population. To conclude, a balanced diet is an essential tool to prevent diseases and promote the growth of sustainable communities. It follows that a holistic strategy that includes education, public health policies and access to fresh food is essential to promote eating habits that benefit both personal health and social and environmental well-being.
subject: Artículos
  topic: section
subject: Physical activity
  topic: keywords
subject: Healthy habits
  topic: keywords
subject: Fresh ingredients
  topic: keywords
subject: Nutrition
  topic: keywords
subject: Awareness
  topic: keywords
creator: José David Cuberos Campo
creator: Santiago Alejandro Medina Ortega
creator: Andrés Camilo Cuvides Ortega
rights: Copyright (c) 2025 http://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-04-07
publication date: 2025-04-07