Analysis of the economic revenue management of the graphic designer in Colombia

Abstract

The graphic design in Colombia has several years of trajectory, as it began since 1881, through time has evolved and moving into different branches such as web design, editorial design, user experience design, packaging design, corporate identity design, typographic design, multimedia design, illustration, 3D animation and photography. Most of these jobs are well paid, however, there are some variants that interfere with income, making them change. The first variant is the geographical location within the country, followed by competition in the workplace and finally the level of training of people working in this field, therefore, an analysis was made of the previous variables in which the methodology used was of qualitative documentary approach and non-experimental descriptive scope. Finally, it was possible to identify some shortcomings such as the strong competition for non-professionals in the environment; however, the quality of work of a professional who knows the required concepts will always reach a higher level.