Valuation of goodwill as an intangible asset in microenterprises of the Cesar department: a strategic management approach

Gladys Esperanza Arias
Universidad Popular del Cesar seccional Aguachica, Cesar, Colombia
Fernando Gonzalez-Mora
Universidad Popular del Cesar seccional Aguachica, Cesar, Colombia
Mónica Fernanda Páez Martínez
Universidad Popular del Cesar seccional Aguachica, Cesar, Colombia

How to Cite

[1]
Arias, G.E. et al. 2025. Valuation of goodwill as an intangible asset in microenterprises of the Cesar department: a strategic management approach. Mundo FESC Journal. 15, 33 (Sept. 2025), 151–163. DOI:https://doi.org/10.61799/2216-0388.2024.
Dimensions Metrics
https://plu.mx/plum/a/?doi=10.61799/2216-0388.2024

intangible asset, good name, administrative management, corporate sustainability, strategic management.