ABSTRACT The present work aims to design the Edu-communicative creative campaign to encourage reading among students of Social Communication program at the University of Pamplona. The studio is located in a descriptive study, supported by qualitative design field. The people involved in the process is 200 students in the program of social communication at the University of Pamplona; initially it planned a sample of 25 students but the impact of the project gave’pie for students from other faculties enter into the process. To collect information how the survey questionnaire, interview and direct observation, in order to determine the needs of the object studied was indispensable. The research was conducted with three strategies entitled: THE BOOK AT THE ACADEMY first strategy whose implementation resulted in a bank book set in the house Agueda Gallardo a second strategy applied BOOK TRAVEL resulting open book consisting of the creation of stories by the student population of Pamplona; and a final strategy called Narratives in cinema; strategy was executed as a final project process. The project has an impact not only on students of social communication in the awareness of the reader as students and future professionals should also have been done but involved other students of the faculty of arts and humanities process; It can also be expected to institutionalize the book fair every year.