Ecotourism is a sector affected by the coronavirus pandemic, and by the predominant socioeconomic model that leads to globalization and competition. Therefore, the objective was to formulate didactic strategies in ecomarketing plans for sustainable ecotourism in Florencia Caquetá, with the intention of contributing to these enterprises in the territory and to replicate them in other business initiatives. The research had a descriptive scope because primary and secondary sources were investigated, such as scientific documents through bibliometrics, it was analyzed from the plurimethodological approach with the use of quantitative techniques such as the survey applied to the sample size selected by simple random sampling and convenience sampling of the unit of analysis corresponding to the population of Florencia. The results are related to the design of didactic ecomarketing strategies that can contribute to the generation of new opportunities for this type of tourism and guarantee sustainability in the territory.