Management approach in times of COVID-19: administrative system and innovation

Abstract

Aware of the current reality generated by the COVID-19 pandemic, the managers assumed challenges with great responsibility and commitment, to achieve the permanence and continuity of their companies and that, in its effect contribute to the recovery and economic reactivation, therefore, the study focuses on knowing from the administrative system and the type of innovation that the managers appropriated during the sanitary emergency of the municipality of Ocaña and Tibú, according to the Likert Systems, management styles of Ruiz and the types of innovation established in the OSLO manual; from the quantitative methodology, the survey technique was applied to 20 active companies in the municipalities, open to the public and willing to provide information. According to the results, 80% of the entrepreneurs encourage product innovation and the most predominant administrative system was autocratic-benevolent. It is concluded that in order to recover the economic structure and face times of change, managers must work under a collaborative approach, with a flexible and clear business structure through planning based on impacts rather than goals, and with consultative processes to meet the needs and demands of the market.