El Endomarketing: aplicado al talento clave interno en el sector salud
Palabras clave:
Endomarketing, Gestión, Marketing internoResumen
Este artículo, tiene como objetivo presentar el endomarketing como herramienta gerencial y proceso de gestión, tomando en consideración el actual contexto de cambios en el sector salud, en especial lo acaecido en las Instituciones prestadoras de salud públicas y privadas, además, exige el desarrollo de habilidades que están directamente relacionadas con la introducción en las formas de organización del trabajo. Nuestra reflexión deja algunos puntos importantes para ser analizados por los gerentes del sector salud, en la búsqueda de mejores caminos y alternativas para la formación de su personal con una mayor satisfacción en el trabajo, con competencia para gestionar los servicios de salud y con elevado sentido de espiritualidad corporativa que asegure el factor clave en pro de la competitividad y la responsabilidad social organizacional. El gran desafío del endomarkeing es, por lo tanto, conciliar los objetivos e intereses del recurso humano interno a las necesidades y expectativas del público externo de la organización.
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