Raising awareness of sports marketing as a negotiation model to contribute to sports

Abstract

The determination of the categories of sports marketing was due to the objectives of this one at present. Its great evolution has brought the sport to the highest levels of commercialization worldwide. Its most relevant characteristics allow to create links be- tween the marks and values of an athlete, adding to this an innumerable number of publicity fomented by public relations. Its fundamental role is to know the needs of the specta- tors and the sponsors; this is due to the execution and planning of the conception of the product. In Colombia, this type of marketing helps us maintain a good positio- ning of brands, in addition, the inclusion of new techno- logies. There are many types of marketing today, but only sports marketing is charged to go in depth into the feelings and passion of athletes and fans of a certain sport. Its purpose is to entertain and please athletes and lo- vers sports. Also it has advantages that favor it when it is to negotiating. An example of this is that through ad- miration generates empathy in the sports-loving public. Another example of this is that it brings together all so- cial classes in the same goal and manages multisensory marks, in order to attract the public of any kind towards something that attract to them. In conclusion, the most important in sports marketing is the value tax, generated with gladly by suppliers to cus- tomers, providing security and confidence to them. In my opinion, the specialized in sports marketing has grown exponentially in recent years, providing greater comfort to the athletes and the general public, reaching position like a highly profitable business in the world.