Main export destinations and opening of new markets in medium-sized footwear companies in the city of Cúcuta

Abstract

This research aims to identify the main export destinations and opening new markets in medium-sized footwear companies in Cucuta, the methodology used was to use the database provided by ACICAM and compite 360. In the analysis of the data base was evident which shoe companies Cucuta are currently exporting and which new international markets that emerged after the border closure; the innovation, technology and quality standards can be competitive with other shoes companies nationwide so the footwear guild aims for the coming months to export to the countries of Mexico, Costa Rica and Guatemala. Midsize businesses shoe of the city are interested in exporting to new markets even without guarantees; it is starting to cultivate an open culture to change leaving behind the interest on depending on the neighboring country of Venezuela as the main export destination