Preference of users who currently buy Samsung appliances at Rayco
Keywords:
Preference, Appliances, SalesAbstract
The present study was conducted to analyze the preference of users currently buy appliances in Rayco (av. The 4th), for the development of this research a quantitative approach, which consisted of data collection in order to know was selected or measure the phenomenon under study; the design adopted was not experimental, as in this study there was no manipulation of variables, Cutaway was selected as the data collection stood at a unique moment in the timeline, likewise, the Research type selected was descriptive, because the results of each of the variables were detailed in a systematic way, the City settled for buyers and dealers of Samsung Electronics city of Cucuta, was non-probability sampling, since the elements were chosen according to the investigator, the instrument used was based on the survey technique and the results obtained, it can be deduced that the preference of brands in the appliance market is mainly based on attributes related to quality of products and services and a very important role in prices and financing.
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