Customer satisfaction level at Banco Popular in the city of Cúcuta

Abstract

The analysis of the level of customer satisfaction in the People’s Bank located at Av. 5 No. 11-58 in the city of Cucuta, Norte de Santander department. Set out below is a job where a focus on quantitative research was conducted and a data collection to know or measure the study and find solutions to it, using a non-probabilistic design was made because there was no effective control of selected variables with a cross section since the data collection was at a unique moment in the timeline and not built in any situation, but the existing situations are observed, with a type of research descriptive because its purpose It was to explain a phenomenon. The population used for this research are the clients and beneficiaries of Banco Popular, with a non-probabilistic sample of 66 people between clients and beneficiaries of the Banco Popular which were given a satisfaction survey where they had to be assessed the products or services of Banco Popular. As a result of the surveys it was evident that customers and beneficiaries of the popular bank in a large percentage are clients of personal and official types, who come weekly or monthly bank premises and they see as paramount need the application of more branches and extended hours to enable them to better distribute the time between their obligations, commitments and banking errands.