The impact of business management software (erp and digital platforms) on the competitiveness of companies in national commerce

Authors

  • Mary Fernanda Rodriguez Morales Fundación de Estudios Superiores Comfanorte
  • Maryuri Lizeth Salazar Marin Fundación de Estudios Superiores Comfanorte

Keywords:

ERP, competitiveness, SMEs, digital transformation, business management, national commerce, operational efficiency, technological gap

Abstract

This study aims to analyze the impact of business management software, specifically ERP and complementary digital platforms, on the competitiveness of companies within national commerce, with special emphasis on small and medium-sized enterprises (SMEs). The research is based on a widely documented reality: organizations that still operate with fragmented processes, manual information handling and limited integration between their key areas, which directly restricts their ability to compete in an increasingly digitalized and highly demanding market. From a methodological standpoint, the study adopts a qualitative approach with a documentary and descriptive design, based on a systematic review of recent academic sources published between 2023 and 2025, consulted in databases such as Google Scholar, Zenodo and university repositories specialized in business management and information technologies applied to the national productive sector. Strict selection criteria were applied to ensure thematic relevance, scientific rigor and the currency of the information analyzed. The results show that ERP implementation generates concrete improvements in operational efficiency, resource control and strategic decision-making, positively impacting critical areas such as the logistics chain and inventory management. These benefits translate into sustainable competitive advantages that optimize internal administration against macroeconomic demands, as supported by the theoretical frameworks.. However, significant barriers were identified that hinder adoption,

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Published

2025-11-28

Issue

Section

Artículos