Analysis of competitiveness between the companies Los Olivos and La Esperanza in Cúcuta, Norte de Santander - according to Michael Porter's five forces
Keywords:
competitividad, empresas, índice, análisis.Abstract
In Colombia, the level of competition among companies has increased over the last two years. Consequently, profitability is frequently measured against other companies, making it essential to consider economic and profitability performance in the current market. The goal is to acquire a dominant position by fostering the development of new strategies that promote innovation and continuous improvement in procedures, organization, resources, and financing, while managing these challenges without compromising quality and customer reliability. In this context, we analyzed the competitiveness between two funeral homes in Cúcuta, Norte de Santander, using Michael Porter's Five Forces framework. We examined how these companies have managed the high demand for funeral products, services, and services over the past two years.
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