Project for the export of chilled fruit pulps to European countries "tropical world"

Abstract

Fruit and processed consumption trends are directly related to health, convenience, organic, ethnic and fair trade issues. Fruits and processed foods are increasin- gly used in the European food industry, with Germany, the United Kingdom and the Netherlands being the main consuming countries. In the case of fruit, demand ex- ceeds domestic production, which makes it necessary to import these products into pulp material. Additionally, exotic and tropical fruits can not be produced in the Eu- ropean Union, which opens up a variety of opportunities for our processed Colombian products of tropical fruits such as mango or papaya or exotic fruits such as the uchuva gallop and passion fruit . When it comes to ac- quiring processed foods, European consumers are very important. The benefits of fruit and health, as well as its sustainable production. In this sense many companies have started a process of adapting their products to the demands of consumers. In turn, consumers are also interested in products that are healthy and friendly to the average environment, and that are certified as fair trade. This project seeks to make a feasible, efficient and inexpensive export plan, for which several first and second research is carried out, obtaining very useful information that does not allow the analysis of countries and consumer profiles by country, market potential and finally A choice of a viable country where it has a good market for import of refrigerated fruit pulp.