The influence of cigarette advertising on young people in the FESC

Abstract

The objective of this research is to analyze the influence of cigarette advertising on young people at the Comfanorte Higher Education Foundation (FESC), given the alarming number of young people who have acquired this habit. The study focuses particularly on university students, as most of them entering this educational stage are highly impressionable. Often, they acquire this habit to belong to a social group or to feel "cool," even knowing the health risks. This research presents some previous studies related to the influence of cigarettes and the legal framework in Colombia. It can be concluded that today, direct advertising by cigarette brands is not as pervasive as it was a few years ago.