The four franchises that have dominated the world with good marketing
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Competition, Franchises, Innovation, Marketing, Publicity
Mc Donald’s marketing is organized, according to its con- sumers, families. Its strategy is to become the first in the market, intense publicity and set up as soon as possible. Their slogan, “I love it”. The “Golden Arches” are their logo created by Jim Schin- der in 1960, were two arches crossed by a line. Someti- mes the slogan is used. Burger King’s priority is to get closer and meet its cus- tomers, 80% of the clientele are families. In 1954 it had simple logo, only its name, 1990 its name in red letters, among halves of hamburger bread, Later Burger King ad- ded a blue twister, giving a more contemporary look. Its innovative products, appears “Whopper” its product star and later the service “Auto King”. The brand created its own quality, delicious burgers cooked over low heat. Coca - Cola Started as a drug for gastric problem, it became a sugary drink in the 1920s. Its logo has always been just its typography. It is consumed in 200 countries and distributed in its own bottle. In 1898 Pepsi - Cola was created as medicine for dyspepsia, in 1902 it was registered and founded as a company. Its logo, it was only the logo on the bottle cap its colors white, red, and blue, later appears the “Pepsi Globe”, It was the first time people appreciated the logo without the bottle cap.
(Barriga, 2013) Metamorfosis de 10 grandes marcas: http://www.susanabarriga.com.es/metamorfosis-de-10-grandes-marcas/ (Brendai, 2010)
Estrategia publicitaria Coca-Cola/Pepsi: http://es.slideshare.net/brendai/estrategia-publicitaria coca-cola-pepsi (Borja, s.f.) Cinco estrategias de Pepsi:https://mktadstrategies.wordpress.com/2016/03/24/5-estrategias-de-pepsi/
(Coca-Cola, 2009) Estrategias de mercadotecnia Pepsi vs.Cocacola:http://laguerradelascolas.blogspot.com/
(Córdoba, 2015) La evolución del logo de Coca-Cola: lahistoria de la marca en 8 imágenes:http://www.cocacolaespana.es/historias/logo-coca-cola (Daniel, s.f.)
Anuncio Pepsi vs Coca-Cola http://www.funpic.hu/hu/kategoriak/reklamok/47269_pepsi-vs-coke-reklamharc (Dabril, s.f.)
Evolución de los logotipos:http://dineroclub.net/evolucion-de-los-logotipos-logo-evolution-alvarodabril/ (Entreprenuer, 2010) Las claves del éxito de BurgeKing:https://www.entrepreneur.com/article/263364n(Entrepreneur, 2014)
10 claves de la campaña de CocaCola: https://www.entrepreneur.com/article/267265n(Historipedia, s.f.)
Historia de Coca-Cola: http://historiapedia.com/coca-cola/ (Jara, 2013)
Evolución del logo de Mac Donald’s;http://es.slideshare.net/mariafranciscabarzolajara/evolucin-del-logo-mac-donald-s (Lopez, s.f.)
150+ Publicidades en la historia de Coca-Cola: http://www.creadictos.com/150-publicidad-historia-coca-cola/ (Lopez, www.creadictos.com, s.f.)
100+ mejores publicidades de Mc.Donald http://www.creadictos.com/100-mejores-publicidades-mcdonalds-historia/ (MarketingDirecto, www.marketingdirecto.com, 2010)
Pepsi da un giro a su estrategia publicitaria y se centra en proyectos sociales: https://www.marketingdirecto.com/anunciantes-general/anunciantes/pepsi-da-un-giro-a-su-estrategia-publicitaria-y-se-centra-en-proyectos-sociales (MarketingDirecto, 2014).
Las tres estrategias de Mc Donald’s para incrementar las ventas. https://www.marketingdirecto.com/anunciantes-general/anunciantes/las-tres-estrategias-de-mcdonalds-para-incrementar-las-ventas.
MarketingDirecto, www.marketingdirecto.com, 2015) 7 estrategias brillantes de Coca-Cola que la llevaron a convertirse en una de las marcas más reconocidas del mundo: https://www.marketingdirecto.com/anunciantes-general/anunciantes/7-estrategias-brillantes-coca-cola-la-llevado-convertirse-una-las-marcas-mas-reconocidas-del-mundo (Merca2.0, 2015)
5 Campañas de Pepsi que han historia: http://www.merca20.com/5-campanas-de-pepsique-han-hecho-historia/ 47 (Misedades, 2013)
Los 30 logotipos más famosos… y su historia. https://misedades.wordpress.com/2013/05/13/los30-logotipos-corporativos-mas-famosos-y-su-historia/ (Novaera, 2011)
Historia logo de Pepsi: http://www.novaeragc.com/historia-logo-de-pepsi/ (Peréz, 2009).
Estrategia de marketing de Mc Donald’s: http://gerenciaestrategicamarketing.blogspot.com.co/2009/08/estrategia-de-marketing-de-mcdonalds.html (Roastbrief, 2014)
Estrategias del marketing de Burger King para seguir siendo el rey : http://www.roastbrief.com.mx/2014/01/5-estrategias-de-marketing-de-burger-king-para-seguir-siendo-el-rey/ (Rodas, s.f.)
5 estrategias de Coca Cola:https://mktadstrategies.wordpress.com/2016/02/04/5-estrategias-de-coca-cola/ (Sanchez, 2011)
Campaña publicitaria de Burger King:http://elricondelmarketing.blogspot.com.co/2011/12/ campana-publicitaria-de-burger-king.html
(Stalim, 2012) Plan de marketing de Coca-Cola: http://es.slideshare.net/BrandomStalinHf/plan-demarketing-de-coca-cola (Xóchitl, s.f.)
Cómo posiciona Pepsi una estrategia d Marketing: http://www.altonivel.com.mx/38587-claves-de-pepsi-para-la-innovacion-musical (Yañez, www.creadictos.com, 2016)
150 años de publicidad de Coca-Cola http://www.creadictos.com/150-publicidad-historia-coca-cola/
Mc Donald’s marketing is organized, according to its con- sumers, families. Its strategy is to become the first in the market, intense publicity and set up as soon as possible. Their slogan, “I love it”. The “Golden Arches” are their logo created by Jim Schin- der in 1960, were two arches crossed by a line. Someti- mes the slogan is used. Burger King’s priority is to get closer and meet its cus- tomers, 80% of the clientele are families. In 1954 it had simple logo, only its name, 1990 its name in red letters, among halves of hamburger bread, Later Burger King ad- ded a blue twister, giving a more contemporary look. Its innovative products, appears “Whopper” its product star and later the service “Auto King”. The brand created its own quality, delicious burgers cooked over low heat. Coca - Cola Started as a drug for gastric problem, it became a sugary drink in the 1920s. Its logo has always been just its typography. It is consumed in 200 countries and distributed in its own bottle. In 1898 Pepsi - Cola was created as medicine for dyspepsia, in 1902 it was registered and founded as a company. Its logo, it was only the logo on the bottle cap its colors white, red, and blue, later appears the “Pepsi Globe”, It was the first time people appreciated the logo without the bottle cap.
(Barriga, 2013) Metamorfosis de 10 grandes marcas: http://www.susanabarriga.com.es/metamorfosis-de-10-grandes-marcas/ (Brendai, 2010)
Estrategia publicitaria Coca-Cola/Pepsi: http://es.slideshare.net/brendai/estrategia-publicitaria coca-cola-pepsi (Borja, s.f.) Cinco estrategias de Pepsi:https://mktadstrategies.wordpress.com/2016/03/24/5-estrategias-de-pepsi/
(Coca-Cola, 2009) Estrategias de mercadotecnia Pepsi vs.Cocacola:http://laguerradelascolas.blogspot.com/
(Córdoba, 2015) La evolución del logo de Coca-Cola: lahistoria de la marca en 8 imágenes:http://www.cocacolaespana.es/historias/logo-coca-cola (Daniel, s.f.)
Anuncio Pepsi vs Coca-Cola http://www.funpic.hu/hu/kategoriak/reklamok/47269_pepsi-vs-coke-reklamharc (Dabril, s.f.)
Evolución de los logotipos:http://dineroclub.net/evolucion-de-los-logotipos-logo-evolution-alvarodabril/ (Entreprenuer, 2010) Las claves del éxito de BurgeKing:https://www.entrepreneur.com/article/263364n(Entrepreneur, 2014)
10 claves de la campaña de CocaCola: https://www.entrepreneur.com/article/267265n(Historipedia, s.f.)
Historia de Coca-Cola: http://historiapedia.com/coca-cola/ (Jara, 2013)
Evolución del logo de Mac Donald’s;http://es.slideshare.net/mariafranciscabarzolajara/evolucin-del-logo-mac-donald-s (Lopez, s.f.)
150+ Publicidades en la historia de Coca-Cola: http://www.creadictos.com/150-publicidad-historia-coca-cola/ (Lopez, www.creadictos.com, s.f.)
100+ mejores publicidades de Mc.Donald http://www.creadictos.com/100-mejores-publicidades-mcdonalds-historia/ (MarketingDirecto, www.marketingdirecto.com, 2010)
Pepsi da un giro a su estrategia publicitaria y se centra en proyectos sociales: https://www.marketingdirecto.com/anunciantes-general/anunciantes/pepsi-da-un-giro-a-su-estrategia-publicitaria-y-se-centra-en-proyectos-sociales (MarketingDirecto, 2014).
Las tres estrategias de Mc Donald’s para incrementar las ventas. https://www.marketingdirecto.com/anunciantes-general/anunciantes/las-tres-estrategias-de-mcdonalds-para-incrementar-las-ventas.
MarketingDirecto, www.marketingdirecto.com, 2015) 7 estrategias brillantes de Coca-Cola que la llevaron a convertirse en una de las marcas más reconocidas del mundo: https://www.marketingdirecto.com/anunciantes-general/anunciantes/7-estrategias-brillantes-coca-cola-la-llevado-convertirse-una-las-marcas-mas-reconocidas-del-mundo (Merca2.0, 2015)
5 Campañas de Pepsi que han historia: http://www.merca20.com/5-campanas-de-pepsique-han-hecho-historia/ 47 (Misedades, 2013)
Los 30 logotipos más famosos… y su historia. https://misedades.wordpress.com/2013/05/13/los30-logotipos-corporativos-mas-famosos-y-su-historia/ (Novaera, 2011)
Historia logo de Pepsi: http://www.novaeragc.com/historia-logo-de-pepsi/ (Peréz, 2009).
Estrategia de marketing de Mc Donald’s: http://gerenciaestrategicamarketing.blogspot.com.co/2009/08/estrategia-de-marketing-de-mcdonalds.html (Roastbrief, 2014)
Estrategias del marketing de Burger King para seguir siendo el rey : http://www.roastbrief.com.mx/2014/01/5-estrategias-de-marketing-de-burger-king-para-seguir-siendo-el-rey/ (Rodas, s.f.)
5 estrategias de Coca Cola:https://mktadstrategies.wordpress.com/2016/02/04/5-estrategias-de-coca-cola/ (Sanchez, 2011)
Campaña publicitaria de Burger King:http://elricondelmarketing.blogspot.com.co/2011/12/ campana-publicitaria-de-burger-king.html
(Stalim, 2012) Plan de marketing de Coca-Cola: http://es.slideshare.net/BrandomStalinHf/plan-demarketing-de-coca-cola (Xóchitl, s.f.)
Cómo posiciona Pepsi una estrategia d Marketing: http://www.altonivel.com.mx/38587-claves-de-pepsi-para-la-innovacion-musical (Yañez, www.creadictos.com, 2016)
150 años de publicidad de Coca-Cola http://www.creadictos.com/150-publicidad-historia-coca-cola/
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