The impact of YouTube on Millennials

Authors

  • Claudia Dayana Bonilla Ibarra Fundación de Estudios Superiores Comfanorte - FESC
  • Liana Carolina Ovalles Pabón Fundación de Estudios Superiores Comfanorte - FESC

Keywords:

Impacto, influencia, videos, contenido, youtube

Abstract

The purpose of this study was to analyze the impact of millennials, given the prominent role social media plays in their daily lives. Most millennials use some form of social media, and with the sheer volume of content on various social sites, it is worthwhile to examine how these platforms influence millennial behavior. The millennial generation is a large group of young adults who will have a significant impact on the social landscape in the near future. Eventually, millennials will become the generation that comprises the majority of workers and influencers in society. YouTube, a video-sharing site, impacts our society far more than we realize. This descriptive-analytical research highlights current situations through updated case studies of millennials. This information serves to gather and analyze data, allowing for the study of this context, the sharing of knowledge, and a deeper understanding of this topic.

Author Biographies

  • Claudia Dayana Bonilla Ibarra, Fundación de Estudios Superiores Comfanorte - FESC

    Tecnología en Diseño Publicitario. Primer semestre. 

  • Liana Carolina Ovalles Pabón, Fundación de Estudios Superiores Comfanorte - FESC

    Docente Producción y Análisis de textos.

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Published

2017-10-13

Issue

Section

Articulo de Revisión

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