Entrepreneurship together: business innovation and transformation Uniminuto regional center Cúcuta

Abstract

Economic growth in Cúcuta has been gradual for microentrepreneurs and MSMEs. This phenomenon has been influenced by the COVID-19 pandemic and the reopening of the border with Venezuela. These events have generated a positive impact by closing significant gaps, such as unemployment, productivity and business formalization. In this context, the Business Administration Academic Program of the Corporación Universitaria Minuto de Dios, Cúcuta Regional Center, in line with its institutional mission, has decided to merge teaching with the external environment. This has given rise to an innovative project focused on the creation of a Business Consultancy. This consultancy will play a crucial role in providing support and advice to businesses in Norte de Santander. The main objective of this project is to make a significant contribution to improving the competitiveness of companies in Norte de Santander. This contribution will be made through the services offered by the consultancy. In addition, the project aims to provide program students with the valuable opportunity to gain practical experience and apply their theoretical knowledge in real business situations. In order to carry out this project, research of a mixed nature will be conducted. Through the narrative of the results of the collection instruments, which include quantitative and qualitative approaches, deep and solid knowledge in theorizing will be built. In summary, this article of best practices, under the motto "sharing knowledge", compiles the experiences of the research seedbeds, the regional agenda "Competitive Cúcuta", the micro-business program and other areas of the Business Administration Program. This results in the successful articulation of these areas in the business consulting model, transforming the products of teaching into beneficial services for the community.