Entrepreneurship together: business innovation and transformation Uniminuto regional center Cúcuta

Abstract

Economic growth in Cúcuta has been gradual for micro-entrepreneurs and MSMEs. This phenomenon has been
influenced by the COVID-19 pandemic and the reopening of the border with Venezuela. These events have
generated a positive impact by closing significant gaps, such as unemployment, productivity and business
formalization. In this context, the Business Administration Academic Program of the Corporation Universitaria
Minuto de Dios, Cúcuta Regional Center, in line with its institutional mission, has decided to merge teaching with
the external environment. This has given rise to an innovative project focused on the creation of a Business
Consultancy. This consultancy will play a crucial role in providing support and advice to businesses in Norte de
Santander. The main objective of this project is to make a significant contribution to improving the competitiveness
of companies in Norte de Santander. This contribution will be made through the services offered by the consultancy.
In addition, the project aims to provide program students with the valuable opportunity to gain practical experience
and apply their theoretical knowledge in real business situations. In order to carry out this project, research of a
mixed nature will be conducted. Through the narrative of the results of the collection instruments, which include
both quantitative and qualitative approaches, knowledge will be built through the narrative of the results of the
collection instruments, which include both quantitative and qualitative approaches.