Analysis of the social impact of the formation of social communicators and journalists of Unicomfacauca: demands, social challenges and challenges of the working world

Abstract

Article product of an investigation developed in Colombia and in its southwestern area, developed and coordinated by the Colombian Association of Faculties and University Programs of Communication-AFACOM in which about 42 Social Communication and Journalism programs from different universities participated. With a focus only on the reality of the graduates of the Social Communication and Journalism program of the Comfacauca University Corporation - Unicomfacauca located in the city of Popayán-Cauca-Colombia. It sought to characterize the professional profile of the Social Communicator and Journalist graduated from Unicomfacauca in the context of the labor market in the department of Cauca. This reality was learned through the versions of employers and various actors who have welcomed graduates of the aforementioned program into their work environments. Likewise, the versions and experiences of different Social Communicators and Journalists graduated from this professional career from Unicomfacauca were accessed and, as a case study, the conditions of the labor context of Cauca in recent years were examined. This study made it possible to know the social impact of the social communicators and journalists of Unicomfacauca in the department of Cauca, a territory with multiple social, political, economic and ethnic conflicts. Despite this, the Unicomfacaucano communicator has managed to face the labor challenges of his profession. Distinguishing himself among his colleagues from other academic institutions in the region, due to his versatility in the different fields and work settings of communication, both in social, public and private organizations.