Analysis of the ideological charge in the journalistic coverage of the “venezuela aid live” concert, through a case study.

Abstract

This research is the result of the Master's degree work in Communication, Culture and Border of the University of Pamplona entitled: “Analysis of media and its ideological load in the journalistic coverage of the Venezuela Aid Live concert in the ColombianVenezuelan border. A case study”; which analyzes the media coverage of the humanitarian event ‘Venezuela Aid Live’ that took place on February 22, 2019 in the sector of Puente Tienditas in the ColombianVenezuelan border, which was positioned in history as the second massive event that placed Cúcuta in the international media agenda, after the concert ‘Peace Without Borders’ in 2008. The general purpose seeks to analyze the journalistic coverage of the concert in question, contributing to the critical analysis of the role of the media and its ideological load in the journalistic contents. To identify the journalistic coverage before, during and after, in the political field and to generate a
critical discussion on the importance of the informative agendas from the different approaches related to the journalistic texts; complement the specific objectives of the research.The Theory of Argumentation, the
Analysis of Ideological Discourse, the Model of Social Uses of Mass Communication, the Socioeconomic Approach to Public Opinion and the Study of the Historical Development of the Public Sphere are the theories that support the research oriented towards the analysis of journalistic content in the coverage of Venezuela Aid Live.The methodological approach is qualitative phenomenological, the level of the research is descriptive, exploratory and case study because it seeks to specify the properties, characteristics and profiles of the journalistic works carried out, collecting information independently on the variables referred to. The main result of the content analysis of the news
coverage established that the objective of the mass media in the first instance was to inform, then to educate and, finally, to entertain. Entertainment was marked all the time from the political sphere (ideologies) with a media approach loaded with subjectivities (purely
emotional) where what Mario Vargas Llosa calls
“Civilization of the spectacle” becomes visible as it is a popular event, which journalism itself helped to forge, the cult of celebrities.