Market study with emphasis on sustainable development for the creation of a corn flour company in Aguachica, Cesar

Abstract

This project was built with the objective of analyzing the feasibility for the creation of a corn flour producing company in Aguachica-Cesar. For the development of this study, the 118,652 inhabitants of the municipality were taken as the population and a sample of 384 people surveyed, this being the first tool used in the first information collected, the feasibility study of this project is to carry out the undertaking of creating a micro-enterprise in order to take advantage of the strategic location of the municipality, taking advantage of the extensive producing agricultural lands, also encourage and support   the agricultural planting of corn, and diversify the products that the region can offer; Methodologically, a qualitative research was built with a non-experimental, transactional, descriptive and field design, the results obtained show that the creation of a corn flour-producing microenterprise in the municipality is feasible.