The role of marketing and financial decisions in the management of service SMEs in the Surcolombian region
DOI:
https://doi.org/10.61799/2216-0388.1743Keywords:
Marketing, financial decisions, services, business management, SMEs.Abstract
This article evaluates the knowledge and use of marketing and financial decisions and their impact on the management of service organizations (SMEs) in the context of the Surcolombian region, for which the deductive method was used to recognize marketing practices and financial mathematics in service companies. Likewise, a mixed and descriptive type of research was carried out, by means of surveys and analysis of documentary sources. In this regard, 116 surveys were conducted in organizations of the service sector in a peripheral region of Colombia, and it was obtained, among other results, that respect, honesty and responsibility are the main values promoted by the owners of SMEs, and the empirical management of the financial dimension in the organizations.
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